Episode 333 - Building a Niched Grooming Business with Rabbit Specialist, Anjie Coates

This weeks guest is the amazing Anjie Coats, a groomer extraordinare and acclaimed rabbit grooming specialist.  Anjie grew up as an army brat living wherever her dad was stationed. They finally settled in Masschusettes, where she lives now, and she initially studies to be a neurosurgeon, and for some pocket money she worked part time in a grooming salon.  Anjie progressed well through college achieving good grades, she had a sponsor and everything was on track, until aged 18 she got run over by a garbage truck and had her arm ripped off.  Five years of surgery later (dying six times in the process) the doctors got her arm as good as it was going to get, Anjie began an 11 year career in law enforcement, and she still kept the grooming going after work, but then burn-out caused her to go full-time with dog grooming aged 32.  From there she moved from dogs to grooming cats, rabbits, chinchillas, ferrets and even yoga loving guinea pigs! Tune in to discover;  Why you shouldn't let family pressure stop you from pursuing your passion, and career in the pet industry.  Why certain cat breeds need grooming just as much as dogs (and why cats lick themselves, and its NOT to keep clean!) Why Rabbit grooming requires a supreme level of skill and knowledge - as Anjie says they are basically blown glass with fur! Why Anjie wrote a book to help aspiring rabbit groomers  How Anjie embraced seasonal and themed promotional materials to keep her clients engaged and invested in her services. How to price your grooming services for cats, rabbits, and guinea pigs. Also contains a mini cat grooming masterclass including a top turkey timer tip And much, much more... This is a truly inspiring, entertaining and educational episode. Enjoy!  To find out more about Anjie, her business and books click here now Shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on [email protected]. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.  If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now