Episode #336 with Peter Sumpton - Why Every Company Should Be Marketing-Led

About: As a marketing consultant, Peter has seen first-hand what poor marketing tactics and ineffective marketing strategies can do to a business. Peter knows how to effectively take the building blocks of marketing—that's why he is the Lego Master of Marketing—and formulate sound and structured plans for long term success. Peter has held many positions within marketing, starting as an assistant and working through the ranks to head up a number of marketing departments. In taking this ‘from the ground up’ approach, it allowed Peter to hone his skills and develop an understanding that every business is unique and that the magic happens through robust and justifiable marketing strategies! On his podcast, Marketing Study Lab, Peter covers the entire marketing genre from strategic planning to creative thinking and consumer engagement, culminating in his ultimate goal of helping marketers and marketing departments become central to a business. Stay Connected: www.facebook.com/groups/marketingstudylab https://marketingstudylab.co.uk/free-resources/podcast/ www.marketingstudylab.co.uk, www.linkedin.com/in/petersumpton