Episode 337 - Local Accents for Local Adverts

What are the pros and cons of using local accents inadvertising? Accents can affect brand perception and audience connection.After a recent discussion with Daniel Knowlton, our hostsEsther Ocampo and Melanie Boylan chatted about the nuances of this strategy. Listen in for tips:Naturally, using a local accent in advertising can create asense of authenticity and relatability. When your customer hears a familiar voice, they may feel more connected to the brand.