Episode 34: How to Sell Consulting, with Matt Griffin of Incite Analytics

Tom and Curtis are joined by guest Matt Griffin, CEO of Insight Analytics, to discuss the notion that “Consulting services are not sold…they’re bought.” Matt shares his insights on sales and marketing in the consulting industry, highlighting the importance of building trust and credibility with clients. They explore the value of problem-solving and creating value for clients, and the role of thought leadership and content marketing in attracting clients.  Takeaways: Building trust and credibility is crucial in attracting consulting clients. Creating value for clients and solving their problems is more important than traditional sales tactics for consultants and consulting firms. Thought leadership and content marketing can help establish expertise and attract clients who don’t yet know you. Consulting is a relationship-based business, and success comes from understanding and addressing clients' specific needs and challenges. Learn more about Incite Analytics: inciteanalytics.com Connect with Matt on LinkedIn: ⁠https://www.linkedin.com/in/mattgriffin02/