Episode 341: When should book publishers innovate? w/Jane Friedman | A People's Guide to Publishing Podcast

"Innovation" is one of the biggest words you hear in just about any industry, especially with the rise of our new AI overlords. It can be so tempting to make big changes just for the sake of making changes!But what is real innovation, and how do you know when it needs to happen? How do you innovate with intention? Is innovation even right for you? Jane Friedman of The Bottom Line is back with Joe and Elly this week to talk about branding, change, innovation, and how to go about it all thoughtfully. (Does "innovation" sound like a word to you anymore?)Check out The Bottom Line here: https://janefriedman.com/the-bottom-line-janes-publishing-industry-newsletter/************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************