Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional

This weeks guest is expert reactive dog trainer, Nick McMechan.  Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail.  During this time he got into dog training as a hobby, and this led to him competing in working trails with his dogs Lady and Max. Max developed some reactivity issues which forced Nick to learn more about dog behaviour, and eventually qualify as a trainer himself.  In January 2019 he took redundancy from Boots, and started his dog walking business, just a few weeks before the pandemic! The subsequent lockdowns and lots of dog owners working from home, meant Nick business was slow to grow. He struggled to get clients and was charging low-prices. He then added training services, again charging low-prices and was working ever longer hours. He started dipping into his savings, which led to the breaking point for his fledgling business. Tune in to discover how Nick upped his prices, ditched the dog walking, and went all in with his mission for helping reactive dog owners;  How Nick created his own newsletter and got local newspaper, and national radio coverage, which helped build his reputation.  Why just adding new services won't make you more money IF you aren't charging high enough prices How to easily get media coverage to position you as an expert pet professional. How consistent follow up will help convince dog owners in your town you are the right dog trainer for them Why putting your personality into your marketing helps you attract more ideal clients who are aligned with your values. How Nick transitioned from dog walking to training AND from low-priced to premium priced! Something anyone can do... Thanks to Nick for being so honest and open, and for sharing his struggles with pricing and his winning media strategy. You can find out more about Nicks business by clicking here  Dom is doing a FREE live webinar on April 11th called 'How to Automate Your Pet Business'. If your website is a leaky bucket, if you aren't collecting emails or doing any follow up, and you wish you had a marketing system to help you consistently attract new clients then you need to be on this webinar.  Click here to reserve your place now. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on [email protected]. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.  If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now