EPISODE · Apr 9, 2025 · 14 MIN
Episode 35. 红利过去，沉淀下来的是什么
from 15分钟聊广告
又是一期脱稿的节目。最近发现一些品牌，又开始“临时抱佛脚”的做品牌宣传了。并不是在讽刺哈，而是在国内已经好多年没见过正儿八经的品牌宣传campaign了，似乎为了追求极力的增长、短期的收益，中国的品牌、甚至中国的外资品牌都已经放弃了做品牌这条路。而如今，在红利几乎消失的时代，品牌又再次被放到了眼前？是为什么呢？那些不做品牌的企业怎么突然又想清楚开始重拾品牌了呢？我们今天就来聊聊这个话题。在小宇宙查看该单集文稿
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Episode 35. 红利过去，沉淀下来的是什么
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