EPISODE · Apr 16, 2025 · 18 MIN
Episode 36. 当策略不再重要…
from 15分钟聊广告
最近遇到越来越多的客户，开始直接brief 创意工作。这个无可厚非，当甲方市场部足够了解自己要干什么的时候，当他们甚至能够自己把这些东西梳理清楚的时候，很多乙方广告公司的策略似乎就不那么重要了。这句话，对吗？对了一半。最近是不是有很多乙方广告公司策略的小伙伴开始对自己的职业道路迷茫了。首先就是对这种行业现象的无奈，其次对于怎么改变目前自己“隐形人”的状态也没有解法，于是开始焦虑开始逐渐失去了动力。今天我们就来聊聊，怎么不让策略再当隐形人。在小宇宙查看该单集文稿
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Episode 36. 当策略不再重要…
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