Episode #36 - Going Off Script For The Worst Practices

What scripts are you following? In this episode, Content Marketing Institute's Robert Rose challenges us to question the "best practices" or patterns we are following in business. Plus, we share his take on a news article that challenges publishers to disrupt their own business models; an interview about law, content, and privacy and what it means for you; and he points to an article that looks at whether your brand may be breaking the law on social media. And that's a wrap for the week ending Friday, September 13, 2019. SPONSOR Content Marketing Institute University CMI University is your hub for all things related to content marketing education and training – your one-stop shop to help you do your job better and more effectively. The curriculum is based around Robert Rose's master class, plus 50+ hours of ancillary content from top industry leaders- all focusing on topics for a deeper dive. This quarter we're thrilled to bring you sessions focused on the "process" part of a good content marketing framework: * Andy Crestodina: Content Strategy and SEO for B2B Lead Generation * Jenny Magic and Jenna Reiff: Bullseye! Targeted Content Strategy for B2B ABM and Demand Gen * Tom Martin: Aligning Marketing Automation Platforms and Content to Create Leads Sales Can't Live Without * Joe Lazauskas : The Secret to Creating Content That Transforms Your Brand and Builds Real Relationships With Your Customers Hurry! Fall enrollment ends September 30. Register today: https://www.contentmarketinguniversity.com/ NEWS ITEM of the Week Sandow's Success Is Anything but Traditional- And why magazine publishers need to disrupt their own business models. https://www.foliomag.com/sandow-material-bank/ INTERVIEW of the week Ruth Carter, Evil Genius, Carter Law Firm Known for her daring antics and outgoing personality, Ruth Carter is an Arizona attorney and an authority on intellectual property, business law, and internet law. Ruth was selected as an American Bar Association Legal Rebel and a Phoenix Business Journal 40 Under 40. They also wrote three best-selling books on guerrilla marketing and social media law including The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed. Ruth has been a speaker over 100 events including Content Marketing World and South by Southwest, and featured in the Wall Street Journal, Entrepreneur, and on NPR. Learn more: https://carterlawaz.com/ OUR CONTENT MARKETING IDEA of the WEEK Is Your Brand Breaking the Law on Social Media? https://contentmarketinginstitute.com/2018/10/law-social-media/