Episode 36 - How to Use Digital Ads During Times of Rising Interest Rates

from Hit Record Podcast - FI GROW Solutions · host FI GROW Solutions

As interest rates rise, the demand for mortgage products is going down. Naturally that's going to drive up the costs of conversions around mortgage products when it comes to pay-per-click ads. The FI GROW team discusses how to navigate:Less people searching for mortgagesRise of cost for these PPC campaignsFiltering past low quality leadsGiven these increased rates and costs of acquisition, tune in for best practices on maximizing the lead quality from your digital ad campaigns.

What this episode covers

As interest rates rise, the demand for mortgage products is going down. Naturally that's going to drive up the costs of conversions around mortgage products when it comes to pay-per-click ads. The FI GROW team discusses how to navigate: Less people searching for mortgagesRise of cost for these PPC campaignsFiltering past low quality leadsGiven these increased rates and costs of acquisition, tune in for best practices on maximizing the lead quality from your digital ad campaigns.

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Episode 36 - How to Use Digital Ads During Times of Rising Interest Rates

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This episode is 10 minutes long.

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This episode was published on October 5, 2022.

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