Episode 36: Howard Litwak & Chris Ryan (SIX Marketing)

In this episode, our host Mike Nelson interviews Supreme Commander Chris Ryan and "AI Howard" Litwak of SIX Marketing! AI's a big topic right now, and it can be hard to know where to stand on it - How can you access it? What's it useful for? Are there downsides? We have some answers for you here, in this informative episode! A SARATOGA BUSINESS REPORT & GLENS FALLS TODAY PRODUCTION NOTE: The opinions reflected in this podcast are not indicative of the views of Saratoga Business Report, SaratogaBride.com LLC, Saratoga TODAY, Glens Falls TODAY, or Five Towers Media. 00:21 - Introductions 01:38 - What’s the Deal with AI? 03:48 - ChatGPT: The SuperGoogle 04:55 - Incorporating AI… Carefully 08:04 - Benefits of AI: Advanced Searching, Copy Generation, Efficiency 11:59 - AI is an Actor: Give it Proper Direction! 15:04 - Downsides of AI: NEEDS Editing, NDA Violations, Terrible at Math, Prone to Hallucinating 17:49 - Is the Source Credible? 18:38 - Smart Ads and Campaigns?.. ABSOLUTELY NOT! 21:26 - The Hobbesian World of Meta and Google 22:52 - EmAIl 25:10 - Humanity and Robots, Working in Harmony 27:28 - Same Skills, New Tools… But Hang Onto That Vinyl! 28:39 - Entering the World of AI: Where to Start 30:46 - Training with AI 33:12 - AI-Generated, or Just Weird? 34:50 - Don’t Even Think About It! 35:56 - Doesn’t Hurt to Try 37:08 - Prompt-Engineering as a Skillset 38:25 - How to Get in Touch