EPISODE · Oct 20, 2025 · 3 MIN
Episode 37 of 45: Tapping into Existing Desires
from Hello Author · host Joe Solari
In this episode, I explore Eugene Schwartz’s principle that successful marketing doesn’t create desire—it amplifies what already exists. Learn how to uncover and leverage the desires your readers already have to build irresistible book campaigns. I’ll use examples from Author Nation's RAVE to show you how tapping into existing passions can transform your marketing approach.
Embed this episode
Ready to play
Episode 37 of 45: Tapping into Existing Desires
No transcript for this episode yet
Similar Episodes
Jan 27, 2024 ·12m
Jan 19, 2024 ·9m
Jan 18, 2024 ·5m
Jan 14, 2024 ·6m
Jan 5, 2024 ·7m
Similar Podcasts
No similar podcasts found.