Episode 37 - Shopify - Partner Interview - Felix from PushOwl on the power of push marketing in ecomm

This is Ep.37 and an interview with Felix from ecommerce push notification app, PushOwl. Felix Sullwold is Head of Partnerships and PushOwl is a platform that is all about getting ecommerce marketing and sales messages closer to customers. Felix explains 'push notifications' in detail, how they work and why they are so effective. If you're interested in converting more sales, listen up. Visit PushOwl here Read more Shopify content here Like The Cut, PushOwl specialise in Shopify and the app was developed specifically for that platform. Push notifications are an interesting marketing space and all about closing the gap between the business and the customer. Felix takes us through how PushOwl works, some case studies of big client success stories from them, and also marketing strategies for peak sales seasons, like, for example, oh, I dunno... Black Friday & Cyber Monday! Or BFCM as its now becoming known. PushOwl helps Shopify businesses drive all sorts of marketing campaigns from Greetings, Discount Notifications and Abandoned Cart reminders, to  Flash Sales, Review Requests and Festive Updates. Some of these strategies are familiar, and common in other channels. With 'push', the notifications appear on the customer's phone, so the messaging delivery is more direct, more immediate and more accessible. There is no opening a browser or email platform. If push notifications sounds like the next marketing step that would be awesome for your business, contact PushOwl direct, or call us at The Cut. Our thanks to Felix and all the great guys at PushOwl for linking up on our podcast. If you want to be a guest on The Cut’s podcast, let us know, we're here to help.