Episode 39 - Cheaper Does Not Equal Better

Want to hear a story from a bride who didn’t book us? Outrageous I know – but it does happen. It happens a lot actually. We're working on boosting our conversion rate, but not by reducing my pricing. Because cheaper, my loves, does not equal better and today, I’m going to share with you, a few anecdotes as well as some cold hard facts on this. In the last year – I’ve had clients choose florists $4000 cheaper than my quote, I’ve had clients choose florists $10,000 cheaper than my quote, Now I only know that because I asked them or the stylist for feedback. I’ve had clients ghost me. I’ve had clients sign contracts and then go with someone who came in cheaper, I’ve had clients downscale their weddings, I’ve also had clients upscale their weddings, I’ve had clients come back and add another $2000 to their orders. I’ve had clients ask for my genuine input on whether something will work or not and whether they should make it bigger, I’ve had other clients disregard that advice due to cost. You name it, the last year has bought it. And so has any year in business. Sometimes you feel it a bit harder than others. But there are always going to be tough times in business and there are always going to be suppliers who come in cheaper, just as there are going to be clients who ghost you. It's all over the internet and all over the faces of people we pass by in the streets. Times are tough right now. The economic situation is tough. People are stretched. And anecdotally the wedding industry (at least in Perth) is feeling it. But do not buy into the idea that no one is buying, because that’s simply not true. People are being more selective with where they choose to spend their money and if they value something, they are spending money on it. Tune in to find out more on what happens when you compromise your pricing and what you can do instead to attract your ideal clients to spend their money with you. If you are looking for real strategies and assistance to get your pricing right and upgrade your sales tactics - get on the waitlist for The Bloom-Print Membership - our program for wedding, event and creative businesses to get clear on their goals and start making profit in their businesses. Currently we are in the Beta round – and the full membership is open from 1 September. DM me the word ‘profit’ on Instagram if you want to be first on the list when it launches.