Episode 39: The Arrogance & Ignorance

This week I get the opportunity to talk to recording artist, social media influencer, and rap coach Theodis the Coldest as he talks about relocating to Atlanta from PA. He gets candid about his love life, breaks down some gems that will benefit all content creators, and explains why he's what the game's been missing. Topics/Timestamps: (5:20) Introductions/Theodis the Coldest: If you're from his hometown then you might know him by many names. We break down our unique friendship and the Homebvse General shares some privileged information about your favorite Podcast host Los_Def haha! (14:15) Leap of Faith: Theodis talks about making the leap from a small town to chasing his dreams in Atlanta. The last six months have been eventful for the artist both personally and professionally. There was 'trouble in paradise' and I let him get his thoughts off and clear the air behind some social media drama that perhaps should've stayed private.  (23:19) Get Your Engagement Up: After landing a management deal, Theodis explains how a small suggestion to increase his engagement turned him into a TikTok viral sensation overnight!  (45:00) Its Where You're At!: Here learn how to beat the algorithm and get the sauce on how this artist makes his Reels and TikTok videos to look effortless and how he's found his niche! (58:37) If You Knew Better, You'd Do Better: Teddy explains his move to Atlanta and seeing the process of gentrification firsthand! Unbeknownst to him he landed himself in the trenches off of Glenwood Road, near the hood of 21 Savage.  (65:17) The Arrogance & Ignorance: Here we talk about the importance of marketing and promoting yourself. Why do some artists put all this money into their music yet neglect their marketing?  (73:22) I'm the Sofrito: We recollect on the Theodis the Coldest catalog, how he was late to the streaming era, and how's he's elevated to a point where if you like his old music, he's going make you never forget his new work.  For music from Theodis the Coldest click the link below! <iframe src="https://open.spotify.com/embed/artist/1DOCIhiwwP6UEEakHDmhD5?utm_source=generator" width="100%" height="380" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture"></iframe>