EPISODE · Oct 20, 2015 · 45 MIN
Episode 4: Choosing the Right Audience
from UI Breakfast: UI/UX Design and Product Strategy · host Jane Portman
Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes. Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients) Jane's free email course on managing designers (nailed the positioning this time): Coefficiency Jane's famous productized consulting service — monthly creative direction for software companies: Correlation Jane's training course for consultants: Client Onboard (a post-mortem screenshot) Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands Authority by Nathan Barry (guides you through the actual writing process) 30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit) Kai's new book: The Traffic Manual Jane's new book: The UI Audit
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Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes.
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Episode 4: Choosing the Right Audience
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