Episode 4: Ginew

Ginew is the only Native American-owned denim line. Using meticulously sourced materials, they incorporate elements of their Ojibwe, Oneida, & Mohican heritage to express a contemporary Native American voice through their premium apparel and accessories. Ginew is Native-Americana, fusing Native American and enduring styles. The brand is owned and operated by husband and wife, Erik and Amanda. They are from Wisconsin and live in Portland, Oregon. Their family story is a contemporary Native American narrative, with each item they make drawing direct inspiration from their cultures and relatives. Ginew jointly crafted the first series of belts from their wedding buffalo, which was hunted, prepared, tanned, and hand-dyed by them with their families. Ginew’s leather goods are made with pre-industrial methods, heirloom leather-working tools, and patterns handed down from generation to generation, since the 1880’s. Their leather belts are meticulously crafted using either Horween® or Herman Oak® leathers and finished with some of the finest forged brass buckles. “Minobimaadiziiwin” – “Yohahi-yo sathahita?n” are philosophies in their tribes which embodies the concept to live in a good way. Simply put, LIVE WELL. Erik and Amanda choose to live intentionally with the adventurous spirit of their relatives and invite you to join the adventure.