EPISODE · Jan 27, 2026 · 19 MIN
Episode #4: How to Turn Instagram Stories Into DM Conversations and Paying Clients
from Rise to Alignment · host Lisbeth Graham
You’ll LearnWhy “posting more” isn’t the fix when sales are slowHow to use Stories to create leads → conversations → clientsThe 3 types of stories that move people into your DMsEasy market research story prompts (that don’t take all day)My 5-part story selling sequence (problem → reframe → micro tip → proof → CTA)How to DM people who engage without sounding awkward or salesyWhy “Burn the Script” works better than perfect lines and copy-paste pitchesThe weekly homework to start seeing momentumChapters00:00 Why you’re not getting sales (and it’s not posting more)01:10 Who I am + how I’ve helped women sell in DMs since 202302:05 How I signed 12 clients through DMs (no sales calls)03:40 The season that forced me to simplify (solo parenting + homeschool)08:20 The Stories Playbook: 3 story types that convert09:45 Market research stories: one question a day13:50 Why your first story should be engaging (Shannon McKinstry shoutout)18:10 Story selling sequences: 3–5 slides + what to include22:15 Offer stories: how to ask for the sale clearly24:35 Homework for the week: post, DM, copy-mine27:00 What’s coming next weekStory Prompts You Can StealUse one per day:“What’s the hardest part about getting clients right now?” (poll)“The hardest part about ______ is ______.” (fill in the blank)“Do you want help with A or B?” (A/B vote)“Tap here if you’re struggling with ______.” (tap)“How many stories do you actually watch?” (poll)Links + ResourcesFree 5-Day Challenge — Spark the Conversation: https://lisbethgraham.co/freechallengeJoin My Membership: https://lisbethgraham.co/thephoenixexperienceMentioned: Shannon McKinstry — https://www.instagram.com/shannonmckinstrie/Call to ActionIf this episode helped you, do me a favor: leave a quick review and share it with a service-based friend who’s tired of sales calls and wants a simple DM strategy that actually feels human.KeywordsInstagram stories to DM sales, DM sales without scripts, how to sell in the DMs, service-based business marketing, story selling strategy, market research on Instagram, selling without sales calls, conversations that convert, alignment business coach, Burn the Script
What this episode covers
You’ll LearnWhy “posting more” isn’t the fix when sales are slowHow to use Stories to create leads → conversations → clientsThe 3 types of stories that move people into your DMsEasy market research story prompts (that don’t take all day)My 5-part story selling sequence (problem → reframe → micro tip → proof → CTA)How to DM people who engage without sounding awkward or salesyWhy “Burn the Script” works better than perfect lines and copy-paste pitchesThe weekly homework to start seeing momentumChapters00:00 Why you’re not getting sales (and it’s not posting more)01:10 Who I am + how I’ve helped women sell in DMs since 202302:05 How I signed 12 clients through DMs (no sales calls)03:40 The season that forced me to simplify (solo parenting + homeschool)08:20 The Stories Playbook: 3 story types that convert09:45 Market research stories: one question a day13:50 Why your first story should be engaging (Shannon McKinstry shoutout)18:10 Story selling sequences: 3–5 slides + what to include22:15 Offer stories: how to ask for the sale clearly24:35 Homework for the week: post, DM, copy-mine27:00 What’s coming next weekStory Prompts You Can StealUse one per day:“What’s the hardest part about getting clients right now?” (poll)“The hardest part about ______ is ______.” (fill in the blank)“Do you want help with A or B?” (A/B vote)“Tap here if you’re struggling with ______.” (tap)“How many stories do you actually watch?” (poll)Links + ResourcesFree 5-Day Challenge — Spark the Conversation: https://lisbethgraham.co/freechallengeJoin My Membership: https://lisbethgraham.co/thephoenixexperienceMentioned: Shannon McKinstry — https://www.instagram.com/shannonmckinstrie/Call to ActionIf this episode helped you, do me a favor: leave a quick review and share it with a service-based friend who’s tired of sales calls and wants a simple DM strategy that actually feels human.KeywordsInstagram stories to DM sales, DM sales without scripts, how to sell in the DMs, service-based business marketing, story selling strategy, market research on Instagram, selling without sales calls, conversations that convert, alignment business coach, Burn the Script
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Episode #4: How to Turn Instagram Stories Into DM Conversations and Paying Clients
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