Episode #4: How to Turn Instagram Stories Into DM Conversations and Paying Clients episode artwork

EPISODE · Jan 27, 2026 · 19 MIN

Episode #4: How to Turn Instagram Stories Into DM Conversations and Paying Clients

from Rise to Alignment · host Lisbeth Graham

You’ll LearnWhy “posting more” isn’t the fix when sales are slowHow to use Stories to create leads → conversations → clientsThe 3 types of stories that move people into your DMsEasy market research story prompts (that don’t take all day)My 5-part story selling sequence (problem → reframe → micro tip → proof → CTA)How to DM people who engage without sounding awkward or salesyWhy “Burn the Script” works better than perfect lines and copy-paste pitchesThe weekly homework to start seeing momentumChapters00:00 Why you’re not getting sales (and it’s not posting more)01:10 Who I am + how I’ve helped women sell in DMs since 202302:05 How I signed 12 clients through DMs (no sales calls)03:40 The season that forced me to simplify (solo parenting + homeschool)08:20 The Stories Playbook: 3 story types that convert09:45 Market research stories: one question a day13:50 Why your first story should be engaging (Shannon McKinstry shoutout)18:10 Story selling sequences: 3–5 slides + what to include22:15 Offer stories: how to ask for the sale clearly24:35 Homework for the week: post, DM, copy-mine27:00 What’s coming next weekStory Prompts You Can StealUse one per day:“What’s the hardest part about getting clients right now?” (poll)“The hardest part about ______ is ______.” (fill in the blank)“Do you want help with A or B?” (A/B vote)“Tap here if you’re struggling with ______.” (tap)“How many stories do you actually watch?” (poll)Links + ResourcesFree 5-Day Challenge — Spark the Conversation: https://lisbethgraham.co/freechallengeJoin My Membership: https://lisbethgraham.co/thephoenixexperienceMentioned: Shannon McKinstry — https://www.instagram.com/shannonmckinstrie/Call to ActionIf this episode helped you, do me a favor: leave a quick review and share it with a service-based friend who’s tired of sales calls and wants a simple DM strategy that actually feels human.KeywordsInstagram stories to DM sales, DM sales without scripts, how to sell in the DMs, service-based business marketing, story selling strategy, market research on Instagram, selling without sales calls, conversations that convert, alignment business coach, Burn the Script

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