Episode 4: Running on Short-Term Marketing

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's weekly research and analyses to help listeners understand how the advertising business really works. We talk through how the economy and its major indicators could impact the advertising industry; dig into accounting and finance concepts relevant to the ad industry; plus, overview ad history facts.In episode 4, Brian sizes the global marketing industry, while later, Olivia and Brian look into how companies define "marketing;" Brian analyzes Nike's business relative to category peers and determines that performance marketing isn't going anywhere, and more.Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Olivia and Brian at [email protected], and [email protected]. To share feedback or questions, learn about becoming a paid subscriber, or discuss advertising opportunities, reach out to Olivia and Brian directly at [email protected], and [email protected] or connect with them on LinkedIn at https://www.linkedin.com/in/oliviamorley/ and https://www.linkedin.com/in/brianwieser/.