Episode 4. The CEO Sales Plan

Join us in this episode with Andrew Philips, our podcasts owner and the author of the recently released book, “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. In this episode, Andrew introduces the “CEO Sales Plan”, explaining what is and how it works, providing some examples of what is included in this plan, and emphasising its importance as the defining, driving document to revolutionise sales in an organisation. Andrew is clear that this document is owned and driven by the CEO, and could be considered the rudder that begins to turn the sales ship in your organisation. About Andrew Phillips: Andrew Phillips is a dynamic executive leader with over 30 years’ experience in the contemporary management of people and projects. Widely recognised as a thought leader, Andrew has provided strategic guidance on a range of mission-critical situations, varying from siege situations to tier-one systems integration. Andrew is recognised as a leader in his field and one of the most sought-after sales professionals in Australia. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/