PODCAST · business
EngageX
by Andrew Phillips and Sven Brook
I had always felt that sales teams' focus was generally on the wrong thing – their success, not the clients. I fundamentally believe this approach inhibits a more predictable, long-lasting success for the Stakeholder – (Clients, Company and Shareholders). CEO-Led Sales is arguing a different way. It's certainly not positioning this approach as an easy way to implement this transformation over the short term. Rather, it's a long term change of thinking and culture designed fix to the current issues I see in enterprise selling and give the CEO confidence in their team and forecasted revenue.
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Following your passion with Venetia Major
Join Andrew and Venetia on her journey to becoming a jeweller and starting her own business. Continuing on Andrew's previous Podcast on Women in Business creating different outcomes for clients, this story describes how Venetia discovered her passion for Jewellery making and followed that dream to where she is today in what used to be a male-dominated industry. Venetia has created a new style of jewellery business that is deliberately not posh and rediscovers the personal meaning of making a jewel for the most personal of occasions.
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Matt Rosenthal talks about building his cybersecurity company on values.
Matt Rosenthal is a Defence professional beginning with his military officer career where he served for over 12 years in a full-time capacity supporting many complex Defence operations in Australian and in the Middle East. As a Project Manager, Matt is delivering a Cyber Security capability for the Australian Government. As an extroverted leader who brings a growth mindset founded on an unparalleled drive to develop the Zilor Group brand, Matt strives to provide the best place to work for our team whilst delivering value to our clients.
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Technology Governance for the Board. The 'must have' capability.
Russell Yardley (FAICD) is an experienced director, entrepreneur and innovator appreciated for business strategy, strategic & business planning and an extensive knowledge of government. Russell has authored a white paper on Technology Governance for Boards covering: Data Governance Privacy and Identity Management AI and Automation Cybersecurity and Threat Protection Project Management and accountability Ethics and Reputation in our Governance Framework Transparency and Accountability The paper also includes Australian law and how it impacts technology governance. In this episode Sven talks to Russell about the white paper and why it was created. From focussing on strategic value to being wary of project failures, Russell presents to boards on what it takes to effectively govern the technology landscape. If you would like a copy of the white paper, please get in touch through our website or by emailing [email protected]. Please use verifiable business emails only.
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On rebranding and people first.
Mark Cameron is the CEO of Alyve, a specialist digital transformation consultancy. He has written over five hundred digital strategy-focused articles in columns for BRW, CMO.com.au and Marketing Magazine. In this Episode Andrew and Sven interview Mark on his recent rebranding of Alyve (previously W3Digital) with a focus on People. We wanted to know why this is important and how it impacted the organisation. For us, it is a story of staying relevant to your clients and making the move towards more meaningful results for your clients as well as the people in your own organisation. This is our first podcast as EngageX. Let us know what you think and what you would like to hear about when it comes to Engagement Excellence.
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Episode 9: Beyond the PD with Rasa Blansjaar
Welcome back to the CEO-Led Sales Podcast with our host, Andrew Phillips, who is an experienced sales leader, author, consultant, and co-founder of EngageX, an Engagement Excellence company. In this episode, Andrew is joined by Rasa Blansjaar, a technical recruitment executive with over 20 years of experience in the industry. In 2021, Rasa founded Solstice Recruitment, a company that combines her two passions - recruitment and technology sales. With a focus on helping companies achieve their growth targets, Solstice Recruitment is dedicated to hiring the best talent in the market and building high-performing sales teams. Rasa's extensive experience in IT and product marketing, her role as Marketing Programs Manager for Cisco APAC's Enterprise business stream has given her invaluable insights into the sales models, structures, and methodologies across the tech sector. Her interest in recruiting salespeople has only grown stronger since transitioning into IT recruitment in 2003. Discover why Rasa chose to stay in such a niche market of recruitment. Listen to the latest episode of CEO-Led Sales via your favourite streaming platforms now.
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Episode 10: Making tricky situations normal with Leanne Burnett
Welcome back to the CEO-Led Sales Podcast with our host, Andrew Phillips, who is an experienced sales leader, author, consultant, and founder of CEO-Led Sales. In this episode, Andrew is joined by Leanne Bernett, a seasoned people and culture senior leader. Together, they delve into the prevalent challenges of capital and financing faced by start-ups today. Leanne has spent majority of her career at the big four consulting firms, where she held senior leadership positions and helped companies solve their most tricky people challenges. Following Leanne’s successful tenure in consulting, she transitioned into leading People and Culture teams within start-ups, where she excelled in helping innovative companies thrive. In late 2022 Leanne founded Quantam Rise, which provides support for start-ups and scaling businesses to facilitate growth and development. Leaanne’s passion lies in people and their development. As an experienced People and Culture leader, she possess comprehensive, hands-on knowledge across the entire employee experience lifecycle. Join this episode to gain valuable insights into common start-up challenges faced by Founders and Leaders and discover how Leanne's expertise can help tackle them effectively. Listen to the latest episode of CEO-Led Sales with Colleagues via your favourite streaming platforms now.
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CEO Led Sales Audiobook
Today's sales approach is tactical. Both from a sales person perspective and from the company perspective. This approach is driving outcomes that are not exceptional for the client. Sales people are self centric and organisations are making decisions in an environment of being fiscal cycle driven not client outcome driven. This book offers a fresh and alternative approach to an organisation's long term success.
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Episode 8: Rodney's Nursery with Emma Toll
Welcome back to the CEO-Led Sales Podcast with our host, Andrew Phillips, who is an experienced sales leader, author, consultant, and founder of CEO-Led Sales. Andrew is joined by Emma Toll, a successful businesswoman and horticulture expert. Emma's journey began in London, where she gained experience in hotel management, personal assistance, and by running a high end chalet in the French Alps. After enjoying her time in Europe, she retreated to Australia, where she fell in love with horticulture and her family’s business - Rodney’s Nursery. From there Emma studied horticulture and found a way to combine her love of plants and food through ‘Kitchen Garden At Rodney’s’. A cafe that she and her husband opened 15 years ago within the nursery. Her success in the industry continued as she opened the Pialligo Food Emporium only three years ago. This year, Rodney's Nursery, celebrates its 50th anniversary and is now a thriving hub with over 80 employees and three generations of family members working together. Join the conversation to gain insights into the business strategies that have made Rodney's Nursery an enduring success for over five decades. Listen to the latest episode of CEO-Led Sales with Colleagues via your favourite streaming platforms now.
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Episode 7: Win your next proposal with David Bird
Welcome back to the CEO-Led Sales Podcast with our host, Andrew Phillips, who is an experienced sales leader, author, consultant, and founder of CEO-Led Sales. Andrew is joined by David Bird, an industry leader and the Managing Director of the International Wise Counsel. Hear from David as he shares his perspective on how to confidently achieve success through each decision in your career. David is equipped with nearly 40 years of experience coaching organisations and guiding them through making important decisions and business deals. With a previous background as a barrister position in the High Court of Victoria and collaborating with large corporations, David’s expertise and wealth of knowledge enables him to provide clarity to his clients. Our listeners are invited to hear from David and gain exclusive insight into how to approach each decision in business and how to pave the way for a successful outcome. David believes that it’s all in the evidence! Listen to the latest episode of CEO-Led Sales with Colleagues via your favourite streaming platforms now.
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Episode 6: Automation – Enabling greater employee satisfaction and productivity with Andrew Foot
Welcome back to the CEO-Led Sales Podcast with our host, Andrew Phillips, an experienced sales leader, author, consultant, and the founder of CEO-Led Sales. In this episode, Andrew Phillips is joined by Andrew Foot, Regional Vice President of Automation Anywhere. With a strong IT background spanning over 20 years, Andrew Foot has seen the industry grow and adapt throughout his career - an evolution that led him to pursue the automation industry. Together, they discuss the growing influence of the automation industry on businesses and the benefits of a hybrid workforce, as well as Andrew’s passion for good wine. Andrew explains that whilst the objective of automation is to emulate human behaviour with digital workers, there are some valuable human qualities in business that can never be replaced, such as innovation and collaboration. For this reason, they discuss how incorporating both automation and a strong physical team is crucial to gaining a competitive advantage against other businesses in the ever-changing technological landscape. He also provides insight on how to know when it is time to introduce or upgrade automation resources within your business to ensure you are working more effectively. To learn more about automation and how it could benefit you and your business, listen to the latest episode of CEO-Led Sales with Colleagues via your favourite streaming platforms now.
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Episode 5: The Evolution of Sourcing Strategies with Simon White
Welcome back to the CEO-Led Sales Podcast with our host, Andrew Phillips, an experienced sales leader, author, consultant and the founder of CEO-Led Sales. Andrew is joined by Simon White, the lead partner for Kyndryl in the federal government. Join Simon and Andrew as they discuss the evolution of sourcing strategies in the federal government from the mid-2000s to the present day, and into the future. Simon's experience as an ICT Transformation Expert in the Public Sector and at Kyndral has allowed him to help design, build, manage, and modernise mission-critical technology systems that everyone depends on. Simon’s success in his career can be accredited to his hard work, dedication and numerous tertiary qualifications in both IT and business. Listening to this episode you will gain insight into how sourcing strategies will continue to evolve and how to be prepared when that day comes! Listen to the latest episode of CEO-Led Sales with Colleagues via your favourite streaming platforms now.
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Episode 4: How Board Members can Deliver Value in Today’s Chaotic World with Russell Yardley
Welcome back to the CEO-Led Sales Podcast with our host, Andrew Phillips, an experienced sales leader, author, consultant and the founder of CEO-Led Sales. Andrew is joined by Russell Yardley, Russell is currently the chairman of Algonquin investments and a board member of both the Australian Research Data Commons, and The Alannah and Madeline Foundation. Russell was invited onto CEO-Led sales to discuss his take as to whether the addition and resilience of board members are influential to a company’s success. Russell Yardley began his career at IBM in 1978 focusing on technology, management, and marketing. He then went on to create his first company Decision Engineers which was involved in mergers and eventually sold which fuelled Russell’s passion for investing, and sharing and led him to be a board member of many companies with a special focus on IT or science commercialisation. Russell’s extensive experience as a board member can prove that the use of an executive committee is able to deliver value despite living through unprecedented times. Listen to the latest episode of CEO-Led Sales with Colleagues via your favourite streaming platforms now.
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Episode 3: The Walking Mentor with Ash Maynard
Welcome back to the CEO-Led Sales Podcast with our host, Andrew Phillips, an experienced sales leader, author, consultant and the founder of CEO-Led Sales. Andrew is joined by Ash Maynard and they discuss how to balance a successful, professional career with a life beyond the office. Ash is the founder and CEO of The Walking Mentor, dedicating himself to providing guidance to industry professionals searching for work-life-self balance. Ash’s professional experience includes directing global and national projects as well as consulting industry professionals through corporate decision making. In addition, he has a background as a military officer and an investment banker. Through this, he has gained a deeper understanding of the importance of balance; a structured and defined work-life-self balance is the key to success. Follow along with Andrew as we discover Ash’s journey and how he found his passion for supporting professionals to find a stable and fulfilling lifestyle. Listen to the latest episode of CEO-Led Sales with Colleagues via your favourite streaming platforms now.
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Episode 2: Strategic Planning with Sven Brook
Welcome back to the CEO-Led Sales Podcast. Our host, Andrew Phillips, who is an experienced sales leader, author, consultant and founder of CEO-Led Sales is interviewing Business Technology Strategist & Consultant Sven Brook, where they speak on Strategic Planning, moving out of the corporate world and migrating towards smaller pockets of the industry. Interviewing Sven provides the listeners of CEO-Led Sales with a valuable insight into his observations and the impact of strategy at three different levels of a person's career. Now working for a smaller group of tight-knit consultants, he explains how he is flourishing in his new career structure. For someone who has had a notable career in IT & Sales, Sven mentions he still ‘doesn’t know what he wants to be when he grows up’ - an inspiring thought that implies his dedication and longing to keep learning and keep moving.
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Episode 1: What has been happening?
Welcome back to the CEO-Led Sales Podcast. Our host, Andrew Phillips, who is an experienced sales leader, author, consultant and founder of CEO-Led Sales is being interviewed in this week’s episode, detailing his recent journey as an Interim CEO for Clearbox Systems. As we celebrate the beginning of a new season, we reflect on how Andrew Phillips has practised his message throughout his book in his new position as a CEO. Despite his prior knowledge of aerospace, Andrew Phillips has now immersed himself fully into the aerospace industry where he was able to enact strategic plans and sales coaching. After diving into the CEO-Led Sales ideology in Season 1, Andrew Phillips now steps away from the practical discussion and travels to industry leaders, discussing problems and areas of interest which may lead to the diagnosis of parts of his model.
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Episode 15. All Things Sales Coaching
In this episode, Andrew discusses how and when sales coaching should be incorporated into The Right Model, and its importance for overall client and sales success. Whether this be focussing on improving the bottom performing segment of the company, or discussing the performance of salespeople with clients themselves, sales coaching achieves peak performance and higher self confidence and morale in the team. In particular, it has been found that coaching conducted externally from the leadership structure best enhances corporate performance. Does your sales strategy assist your clients in solving their strategic imperatives? If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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Episode 14. CEO Led Sales Plan Pt.2
Join us in this episode with Andrew Philips, our podcasts owner, and the author of “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. In this episode, Andrew delves further into his CEO-Led Sales plan with an awaited part 2. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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Episode 13. Implementing the Sales Plan
Join us in this episode with Andrew Philips, our podcasts owner, and the author of “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. In this episode, we look at a real-world implementation of the CEO Sales Plan. Andrew explains how this process has been approached with a current client, and what this looks like for that team. The discussion covers changes to the length of the sales pipeline, methods to achieve focus and clarity, in both organisational strategies and for each individual client and opportunity, and how KPIs – and what KPIs - can be adjusted and worked into existing organisational systems and reporting cycles. These KPIs are not fluff – they are selected chosen on the immediate, measurable impact on success. Ultimately in this episode, we are looking at the what and the of how driving our sales plans to success. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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Episode 12. Industry 4.0
Join us in this episode with Andrew Philips, our podcasts owner, and the author of “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford, and special guest and expert on Industry 4.0, Sven. Industry 4.0 – the fourth industrial revolution is already here. Created by the advances in technology changing the way we operate, businesses need to stay ahead by actively keeping up with changes to data processing, automation, and machine learning. Digital transformation is critically important for companies to stay ahead of competitors. Once, the new technology would not mean an unbeatable competitive edge. We are warned now that with Industry 4.0, some advantages enable such operational efficiency, that the companies that get this right early, will have a strong advantage into the future. The conversation with Sven centres around the speed at which Industry 4.0 is happening, what CEOs need to be aware of now, and how client experts – your sales team – can leverage this change for the benefit of your both own business and that of your clients. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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Episode 11. How the election can affect Federal Government spending
Join us in this episode with Andrew Philips, our podcasts owner, and the author of “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. In this episode, Andrew discusses both State and Federal Governments: how they are managing technology in a post-Covid19 era, data and trust, and the upcoming Federal Election. The next 6 months are critically important as the decisions made by the Federal Government can impact business opportunities – including the type of tenders released as budgets allocations are changed. Andrew stresses the need to be in tune with the political environment, as Federal decisions can be major influences on the industry in which any business operates. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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Episode 10. State of the Market
Join us in this episode with Andrew Philips, our podcasts owner, and the author of the book “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. In this episode, Andrew discusses the criteria you need to hire a stand-out sales team and client success managers. The current state of the economy and talent market is broken down, including Andrew’s view on the requirement for attracting talent when talent is scarce. The industry is slowly changing, and it’s clear a short-term mindset and lack of strategy will cause more harm than good. Some businesses are facilitating change by bringing in new people - changing the culture through an influx of new talent, with the right industry backgrounds, but from different roles. This discussion sheds light on the current state of affairs and provides insight into what business leaders need to prepare for in the near future. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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Episode 9. The Power Plan
Join us in this episode with Andrew Phillips, our podcasts owner and the author of the, now available, book, “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. This is the final episode exploring the CEO Led Sales book, and Andrew introduces us to the Power Plan. Implementing the Power Plan is uncomfortable, enlightening – and essential. The Power Plan is scored on the 4 C’s - Credibility, Capability, Commitment and Control. Credibility explores knowledge and trustworthiness. Capability looks at the actual, genuine ability to deliver on a deal. Commitment measures the current state – is this client already a buyer? Are they interested, loyal, distant? Control is the hardest to pin and looks at the influence exerted on a deal, the sway evident in the tender document when it is released. Each of these creates a measurement, and Andrew dives into exactly what they are, why they help, and how to use them. It has been great to have Andrew Ford joining us as our interviewer across these episodes. A big thank you to Andrew for the apt questions and conversation. Future episodes will see author Andrew Phillips interviewing CEOs from large enterprises on their sales approaches, and discussing their experiences, strategies, and tactics for driving a successful sales pipeline. Stay tuned! Finally, templates for all of the concepts discussed in this series so far are available on the website (andrewphillips.com). Go and explore, and give Andrew a call if you need a hand. Thank you for joining us. See you next time. About Andrew Phillips: Andrew Phillips is a dynamic executive leader with over 30 years’ experience in the contemporary management of people and projects. Widely recognised as a thought leader, Andrew has provided strategic guidance on a range of mission-critical situations, varying from siege situations to tier-one systems integration. Andrew is recognised as a leader in his field and one of the most sought-after sales professionals in Australia. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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Episode 8. The Pursuit Plan
Join us in this episode with Andrew Phillips, our podcasts owner and the author of the, now available, book, “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. In this episode, Andrew introduces us to the Pursuit Plan. Put this and the upcoming episode on the Power Plan together, and you can get started immediately. The Pursuit Plan is an analytical investigation of the strengths and weaknesses of each individual deal, the client, and the approach. All of this is detailed, spelled out, and has owners assigned to it. In short, the Pursuit Plan is your bible. Andrew explains the impact this Pursuit Plan can have on the success of both new and renewed deals, as well as it’s important no matter how long of a tenure an existing client may have with your business. About Andrew Phillips: Andrew Phillips is a dynamic executive leader with over 30 years’ experience in the contemporary management of people and projects. Widely recognised as a thought leader, Andrew has provided strategic guidance on a range of mission-critical situations, varying from siege situations to tier-one systems integration. Andrew is recognised as a leader in his field and one of the most sought-after sales professionals in Australia. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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Episode 7. The Remuneration Plan
Join us in this episode with Andrew Phillips, our podcasts owner and the author of the, now available, book, “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. In this episode, Andrew introduces us to the controversial “remuneration plan”. Andrew explains why he views the traditional split of ‘base’ and ‘at risk’ pay, plus individual incentives for a sales team are outdated, being that is creates peaks and troughs and shifts focus to the pay check and away from the needs of the company, clients and shareholders. The remuneration plan addresses this. This is a valuable and exciting episode, as Andrew succinctly outlines how changing the remuneration plan can increase results across the board; from the loyalty of your team through the building and incentivising of true sales planning – a real asset for every company. About Andrew Phillips: Andrew Phillips is a dynamic executive leader with over 30 years’ experience in the contemporary management of people and projects. Widely recognised as a thought leader, Andrew has provided strategic guidance on a range of mission-critical situations, varying from siege situations to tier-one systems integration. Andrew is recognised as a leader in his field and one of the most sought-after sales professionals in Australia. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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Episode 6. The Team Plan
Join us in this episode with Andrew Phillips, our podcasts owner and the author of the, now available, book, “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. In this episode, Andrew introduces us to The Team Plan. Taking us through who in an organisation should be involved in each sales deal, and how their roles should change to make this work. This team should capture everyone in an organisation, from the Client Expert (salesperson) to HR and Legal, through to the receptionist or store person. This change in process involves a cultural shift, and Andrew takes us through what this involves and the benefits this approach has on the success of sales. About Andrew Phillips: Andrew Phillips is a dynamic executive leader with over 30 years’ experience in the contemporary management of people and projects. Widely recognised as a thought leader, Andrew has provided strategic guidance on a range of mission-critical situations, varying from siege situations to tier-one systems integration. Andrew is recognised as a leader in his field and one of the most sought-after sales professionals in Australia. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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Episode 5. The Attainment Plan
Join us in this episode with Andrew Phillips, our podcasts owner and the author of the now available book, “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. In this episode, Andrew introduces the “Attainment Plan”. A deep, robust and detailed plan on how the client success manager intends to win each client. Andrew lays out the process of strategic sales planning, from deep learning and knowledge of each client, to understand the market opportunities, and finally touching on the sales team. While this plan might seem intimidating, the rewards are great. This plan sheds transparency on the sales pipeline and is a critical component of creating confidence in predicted revenue and deals. About Andrew Phillips: Andrew Phillips is a dynamic executive leader with over 30 years’ experience in the contemporary management of people and projects. Widely recognised as a thought leader, Andrew has provided strategic guidance on a range of mission-critical situations, varying from siege situations to tier-one systems integration. Andrew is recognised as a leader in his field and one of the most sought-after sales professionals in Australia. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: www.linkedin.com/in/andrew-gordon-phillips
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Episode 4. The CEO Sales Plan
Join us in this episode with Andrew Philips, our podcasts owner and the author of the recently released book, “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. In this episode, Andrew introduces the “CEO Sales Plan”, explaining what is and how it works, providing some examples of what is included in this plan, and emphasising its importance as the defining, driving document to revolutionise sales in an organisation. Andrew is clear that this document is owned and driven by the CEO, and could be considered the rudder that begins to turn the sales ship in your organisation. About Andrew Phillips: Andrew Phillips is a dynamic executive leader with over 30 years’ experience in the contemporary management of people and projects. Widely recognised as a thought leader, Andrew has provided strategic guidance on a range of mission-critical situations, varying from siege situations to tier-one systems integration. Andrew is recognised as a leader in his field and one of the most sought-after sales professionals in Australia. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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Episode 3. The New Model to Transform Your Business
Join us in this episode with Andrew Philips, our podcasts owner and the author his new book, “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. In this episode, Andrew introduces the CEO Sales “Right Model”, giving us an overview of what the model is, how it works, and the benefit it brings to an organisation. We talk through each aspect of the model, starting with the CEO Sales Plan. You can view the model here: https://www.andrewphillips.net.au/services This is a great episode to gain a succinct introduction to the concepts and methodology behind CEO Led Sales. About Andrew Phillips: Andrew Phillips is a dynamic executive leader with over 30 years’ experience in the contemporary management of people and projects. Widely recognised as a thought leader, Andrew has provided strategic guidance on a range of mission-critical situations, varying from siege situations to tier-one systems integration. Andrew is recognised as a leader in his field and one of the most sought-after sales professionals in Australia. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew, have any feedback on the series, or would like to be a guest, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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Episode 2. Sales Models are Broken, Let's Fix It
Join us for the second episode with Andrew Philips, our podcasts owner and the author of the soon to be released book, “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. In this episode, Andrew explains why and how the sales function is broken on a systemic level. Andrew explains how instead we can implement a process that ensures certainty, improves the experience of the sales team, and over time, generates more sales wins. This is an enlightening episode and is great for any CEO or Sales Manager of a large company who wants their sales function to perform with more predictability. About Andrew Phillips: Andrew Phillips is a dynamic executive leader with over 30 years’ experience in the contemporary management of people and projects. Widely recognised as a thought leader, Andrew has provided strategic guidance on a range of mission-critical situations, varying from siege situations to tier-one systems integration. Andrew is recognised as a leader in his field and one of the most sought-after sales professionals in Australia. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers. If you would like to connect with Andrew or have any feedback on the series, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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Episode 1. Why Did I Write a Book About Sales?
Join us on this inaugural episode with Andrew Philips, our podcasts owner and the author of the soon to be released book, “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford. In this episode, we learn about the person behind the book. We cover Andrew’s history, including time as a mechanic, in the police force, and as a diver. We gain an insight into the diverse career that has inspired the CEO Led Sales ethos and methodology. This is a fantastic episode in introducing Andrew and his journey to being one of the most sought-after sales professionals in Australia. About Andrew Phillips: Andrew Phillips is a dynamic executive leader with over 30 years’ experience in the contemporary management of people and projects. Widely recognised as a thought leader, Andrew has provided strategic guidance on a range of mission-critical situations, varying from siege situations to tier-one systems integration. Andrew is recognised as a leader in his field and one of the most sought-after sales professionals in Australia. About CEO Led Sales: CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company of the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust of the numbers. If you would like to connect with Andrew, have any feedback on the series, or would like to be a guest, please reach out at: [email protected] or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/
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ABOUT THIS SHOW
I had always felt that sales teams' focus was generally on the wrong thing – their success, not the clients. I fundamentally believe this approach inhibits a more predictable, long-lasting success for the Stakeholder – (Clients, Company and Shareholders). CEO-Led Sales is arguing a different way. It's certainly not positioning this approach as an easy way to implement this transformation over the short term. Rather, it's a long term change of thinking and culture designed fix to the current issues I see in enterprise selling and give the CEO confidence in their team and forecasted revenue.
HOSTED BY
Andrew Phillips and Sven Brook
CATEGORIES
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