Episode 40 - Innovating with AI: Manna and Audika Poland's Award-Worthy Campaign

Welcome back to #CCtalks! In our 40th episode, we explore the innovative AI-driven campaign by Manna for Audika Poland, which achieved remarkable results and earned a spot on the shortlist for the Best Use of Facebook Ads at the European Media Awards.Joining us are Francesca Zampieri, Lead Strategist, and Oleg Baranov, Senior Media Buyer, who share their insights and experiences from this successful campaign. Discover how they leveraged AI, implemented creative strategies, and overcame challenges to deliver a standout performance in digital marketing.We cover:Manna’s core business focus and its integration of AIThe partnership with Audika Poland and campaign objectivesStrategies used to target the Polish market, particularly customers aged 45 and olderThe role of AI in enhancing campaign creativity and authenticityKey challenges faced and how they were overcomeCampaign resultsLessons learned and future applications of AI in digital marketingJoin us to uncover the strategies behind this award-worthy campaign and Manna’s ongoing innovation in the digital landscape.Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱If you’d like to learn more about this campaign and the innovations behind it, connect with Francesca Zampieri and Oleg Baranov on LinkedIn and read more about it here.