CCtalks

Welcome back to #CCTalks! In this episode, we’re taking you behind the curtain of performance marketing with Vera, our VP of Supply, and Inbal, Client Success Team Lead at Creative Clicks.Together, we uncover what really makes (and breaks) publisher partnerships, and why building trust, avoiding shortcuts, and staying agile are the keys to long-term success in an ever-changing industry.Here’s what you’ll hear in this episode: ✅ The most common mistakes publishers make when trying to scale too fast ✅ Red flags to look out for in potential partners ✅ Balancing revenue goals with traffic quality ✅ And how automation and AI can help you scale smarter, not riskierWhether you’re a publisher, advertiser, or simply curious about the strategies powering top performance marketing networks, this episode is packed with practical insights and honest advice.🎧 Listen now on Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts.Want more insights from the team behind Creative Clicks? Follow us on LinkedIn for updates and behind-the-scenes conversations.

Welcome back to #CCtalks! In our first episode of 2025, we’re thrilled to explore Creative Clicks’ vision for the year ahead with none other than our CEO, Raymond Kokken. Together, we explore the strategies, innovations, and entrepreneurial values that will push the company's success in a competitive and ever-changing performance marketing landscape. We discuss: Creative Clicks’ remarkable milestones from 2024 and how they set the stage for 2025. Growth opportunities in key markets, and potential verticals. The importance of a people-first culture through talent development and an entrepreneurial mindset. Leveraging AI and technology to stay ahead of industry trends. Insights into overcoming challenges, driving innovation, and maintaining adaptability. Join us as Raymond shares his perspective on Creative Clicks’ commitment to growth, client success, and staying at the forefront of performance marketing. Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱 Want to learn more about Creative Clicks’ journey? Follow Raymond Kokken and Creative Clicks on LinkedIn for the latest insights and updates. 

Welcome back to #CCtalks! In our 42nd episode, we dive into how in four years the media buying team delivered groundbreaking results for a fitness app. This achieved a remarkable sales increase from $2K to $20K overnight, and earned the team a finalist spot at the Global Performance Marketing Awards for Best Performance Marketing Team of the Year.Joining us is Wesley Grevink, Head of Media Buying at Creative Clicks, who shares the power of Creative Clicks' innovative Triple-E philosophy: Energy, Entrepreneurship, and Expertise. Discover how both him and his team tackled challenges, optimized user flows, and maintained adaptability in a rapidly evolving industry.We cover:The growth of Creative Clicks’ media buying team and the Triple-E philosophyOvercoming challenges in the fitness app’s initial campaignsStrategies to improve lead retention and enhance user engagementThe role of testing, data analysis, and continuous learningKey lessons learned from scaling and maintaining efficiencyFuture-focused practices for staying ahead in digital marketingJoin us to uncover the secrets behind this award-nominated campaign and learn how Creative Clicks continues to push boundaries in performance marketing.Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱Want to learn more about the Media Buy team’s journey? Connect with Wesley Grevink on LinkedIn and dive deeper into the world of Creative Clicks.

Welcome back to #CCtalks! In our 41st episode, we take you inside the Affiliate World Conferences in Budapest, where we ask industry attendees some key questions about the event and the hottest trends shaping performance marketing.For the first time, AW was held in Budapest, and we kicked things off by getting attendees' thoughts on the new location. From there, we dove into key topics discussed throughout the conference, including AI, automation, and their roles in scaling operations within performance marketing.We cover:Attendees' impressions of AW BudapestThe growing influence of AI and automation in performance marketingTop trends and strategies for scaling operationsHot social media channels and content formats driving resultsJoin us for this insightful industry Q&A, where we gather perspectives straight from the experts at AW Budapest. Don’t miss out on these firsthand insights into the current and future landscape of digital marketing!Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱

Welcome back to #CCtalks! In our 40th episode, we explore the innovative AI-driven campaign by Manna for Audika Poland, which achieved remarkable results and earned a spot on the shortlist for the Best Use of Facebook Ads at the European Media Awards.Joining us are Francesca Zampieri, Lead Strategist, and Oleg Baranov, Senior Media Buyer, who share their insights and experiences from this successful campaign. Discover how they leveraged AI, implemented creative strategies, and overcame challenges to deliver a standout performance in digital marketing.We cover:Manna’s core business focus and its integration of AIThe partnership with Audika Poland and campaign objectivesStrategies used to target the Polish market, particularly customers aged 45 and olderThe role of AI in enhancing campaign creativity and authenticityKey challenges faced and how they were overcomeCampaign resultsLessons learned and future applications of AI in digital marketingJoin us to uncover the strategies behind this award-worthy campaign and Manna’s ongoing innovation in the digital landscape.Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱If you’d like to learn more about this campaign and the innovations behind it, connect with Francesca Zampieri and Oleg Baranov on LinkedIn and read more about it here.

Welcome back to #CCtalks! In our 39th episode, we explore the remarkable transformation of Creative Clicks' Mobile team, tracing its journey from the early days of ringtones to the cutting-edge world of digital magazines.In this episode, we chat with Natalia Samouilidi, Content and Partnerships Manager, and George Kolev, Senior Business Development Manager, who share their firsthand experiences and insights. Discover how the Mobile team has adapted and thrived in the ever-evolving digital landscape over nearly 15 years.We cover:The early days of Creative Clicks' Mobile team and the ringtone eraThe strategic shift towards comprehensive digital offerings like magazinesChallenges faced during the transition and strategies for successHow consumer behaviors and target audiences have evolvedExciting current projects and future trends in mobile contentJoin us to uncover the secrets behind Creative Clicks' continuous innovation and market leadership.Listen to the full episode on Spotify, Google - or wherever you get your podcasts! 📱If you'd like to learn more about our mobile team’s journey and innovations, connect with Natalia Samouilidi and George Kolev on LinkedIn.

Welcome back to #CCtalks, where in our 38th episode we delve into the challenges of performance marketing within tightly regulated markets.In this latest episode of #CCTalks, we sit down with marketing expert Nick Shackelford, who shares his deep expertise in navigating complex regulatory environments. Together, we unpack the secrets to crafting effective marketing funnels that comply with the strictest of regulations and discover innovative strategies to thrive in challenging conditions.In this episode, we cover:Designing marketing strategies that adhere to tight regulationsUnpacking effective tools and tactics for regulated marketsExploring innovative approaches to overcome market limitationsListen to the full episode on Spotify, Google - or wherever you get your podcasts! 📱If you'd like to know more about how to navigate restricted markets, check out Nick Schackelford on LinkedIn.

Welcome back to #CCtalks, where in our 37th episode we unlock the power of AI in every season of love and marketing.In this latest episode of #CCTalks, we sit down with AI expert Leonardo Piumi, co-founder and CEO of Shai, an Amsterdam-based start-up elevating content pre-production to new heights with generative AI. We engage in a conversation about the transformative power of AI in that's shaping marketing strategies throughout the year.In this episode, we cover: Blending personalization with privacyNavigating ethical AI useForecasting  innovative trends that redefine engagement strategiesListen to the full episode on Spotify, Google - or wherever you get your podcasts!📱If you'd like to know more about AI's role in marketing, check out Leonardo Piumi and Shai on LinkedIn.

Welcome back to CCtalks, where we're diving into what 2024 holds for Creative Clicks. In this pivotal episode, we're joined by none other than our CEO, Raymond Kokken, with whom we'll explore the horizon of opportunities and innovations that lie ahead for our company. We touch on topics such as: Our 2024 strategy for growth and innovation How we're staying ahead in a dynamic market A glimpse into what's next for Creative Clicks  Don’t miss out - listen now on Spotify, Google, and Apple Podcasts, or wherever you get your podcasts.Interested to learn more? Check out our website, LinkedIn, and Instagram. 

Hi there, welcome back to CCtalks and to the 35th episode! Today, we're thrilled to have Harrison Aughey on board. Harrison isn't just our E-commerce Product Manager; he brings with him a rich tapestry of experiences spanning eight years, including launching his very first e-commerce business at the tender age of 18.In this episode, Harrison delves deep into the essential strategies for Q4 success. From understanding the nuances of consumer behavior to the importance of leveraging cutting-edge technologies, we cover it all. While the primary focus is on gearing up for the holiday season, we also touch upon the transformative power of innovative e-commerce approaches.Don’t miss on the valuable insights this episode offers! Listen now on Spotify, Google, and Apple Podcasts. Would you like to know more? Check out our website and feel free to reach out Harrison Aughey on LinkedIn for any inquiries!

Hi there, welcome back to CCtalks and to the 34th episode!Today we're joined by Ilaria Severi, not only the recognizable voice of our podcast but also the Head of Marcom and the force behind Creative Clicks' in-house Creative Studio.Ilaria provides an in-depth look at the ethos and strategy of the Creative Studio and explains how the Creative Studio team effectively blends creativity with real-time data to drive powerful performance marketing campaigns. This episode is all about our Creative Studio but it will also uncover the significance of user-generated content, AI's role in the creative domain, and the benefits of our in-house content creation and optimization.Don’t miss on the valuable insights this episode offers! Listen now on Spotify, Google, and Apple Podcasts. Would you like to know more? Check out our website and feel free to reach out Ilaria Severi on LinkedIn for any inquiries! 

Hi there, welcome back to CCTalks!In our 33rd episode, we have a special guest, Donna McNelis, who is our very own VP of mobile marketing EMEA. Join us as she unravels the key requirements and best practices for supercharging your mobile ad campaign success!With 18 years of digital experience and nearly a decade dedicated to mobile marketing, Donna shares her expertise on mobile app campaigns, emphasizing the importance of flexibility, continuous testing, and leveraging data optimization to achieve outstanding results.She reveals the secrets to delivering value-added, high-quality users and shares how our experience and insights at Creative Clicks can be a game-changer for advertisers.Listen to this episode on Spotify, Google, and Apple Podcasts!And if you are interested in learning more about Creative Clicks and mobile marketing, don’t hesitate to reach out to Donna McNelis on LinkedIn.

Hi there, welcome back to CCtalks! In our 32nd episode, our SVP mobile performance expert, Chris Puga, will be taking us through the evolution of mobile marketing, particularly in the post-pandemic era. With changing purchase habits and the rise of incentivized media and brandformance strategies, it's crucial for businesses to stay ahead of the curve! Join us as we uncover the most effective mobile marketing strategies for businesses today. You can listen to this episode on Spotify, Google, and Apple podcasts. And if you're interested in learning more about Creative Clicks, don't hesitate to reach out to Chris Puga on LinkedIn. Tune in now and level up your mobile marketing game!

Hi there! Welcome back to CCtalks and to the 31st episode! In this new episode of #cctalks, together with our recruiter, Nicholas Viljoen, we talk about our company culture, what it's like to work for a digital marketing company such as Creative Clicks, the benefits the company offers, the newly open positions and more! As Nick explains, Creative Clicks is known for its Triple E philosophy, which stands for energetic entrepreneurialism and experts, as well as growth. The company believes in giving its employees an environment where they can take ownership of their position and build their own stories. ‘’At Creative Clicks, we look for a variety of talents who want to take the next or first step in their career in a high-growth, innovative, diverse environment where learning and development is a priority’’, says Nick. Get to know our company more and learn about the opportunities at Creative Clicks by listening to this episode! Now available on Spotify, google and apple podcast. And if you want to apply or have any questions, go check our Careers page and feel free to reach out to Nick via his LinkedIn. 

Another year has flown by and as a tradition at CCtalks, we are wrapping up 2022 with our final episode of the year, where we discuss how this year has been for Creative Clicks. For this episode of CCtalks, we sat together with our CEO Raymond Kokken, to reflect back on 2022, Creative Clicks' record year, and look forward to the many opportunities in 2023!We will discuss the following topics:This year's expectations and the goals achieved Creative Clicks growth in 2022The focus of the company for 2023Future trends and what to expect in the business next year and much more! 

Hi there! Welcome back to CCTalks and to a new episode! In our podcast series, we often discuss topics regarding social media, performance marketing, online advertising, marketing trends together with special guests and experts in the field. But sometimes we also like to talk about our company Creative Clicks, how the company is evolving and what the goals of the company are for the future. And to talk about this very topic today, we have, actually not an ‘’old’’ CC family member, but rather a new entry who, however, has extensive experience building companies and particularly making them grow and scale up like no other! His curriculum brings some very big names such as Virgin Media Ireland and Liberty Global, for whom he worked respectively as CFO and VP of Finance.In particular, together with him we dive into: His new position at Creative ClicksHis goals for this Q4 and 2023How the company is evolvingOur Triple E Philosophy Job openingsAnd much more! If you would like to know more about our business, our values, but also our open positions, make sure to check out our website and our social media!

Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!Among the news we discuss in this episode, you will find: - Instagram may pull the Shop tab as social commerce slows -  Meta adds creator tools for Facebook and Instagram- Shopify launches new localisation tool- Apple tees up bigger research ads push ahead of holidays If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: [email protected].

If you think that the pay-per-call marketing model is outdated and not a thing anymore, in this new episode of #cctalks, Sarah Gulbrandsen will definitely prove you wrong!In fact, together with Sarah, CEO of Ring Partner, we discuss the pay-per-call model, why marketers should still care about calls, what verticals are more effective with PPC and much more!If would like to reach out to Sarah to know more about PPC and the business opportunities that it brings, you can do so via LinkedIn or Instagram @HelloitsSarahGspeaking. 

Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!Among the news we discuss in this episode, you will find: - Twitter to push forward with podcast access in audio tab- LinkedIn Adds New Link Sticker Option to Help Drive More Traffic From Your In-App Updates- Instagram Moves to Next Stage of Development with its Native Scheduling Tools- Facebook axes live shopping to focus on ReelsIf you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: [email protected].

In this episode, Nick Shackelford -entrepreneur, international speaker, digital and growth marketing expert- gives away some of the best practices for Media Buyers on TikTok. In particular, he reveals:-proven testing workflows of ads;-best creatives examples;-TikTok’s learning phase and how to make the most out of it-Some other really useful tips and tricks about the channel. Make sure to listen to the full episode and in case you would like to reach out to Nick for some more business or TikTok-related intel, you can do so via Twitter @iamshackelford or LinkedIn.

Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!Among the news we discuss in this episode, you will find: The launch of Meta’s Small Business Studios to help smaller businesses advertise more effectivelyHow TikTok’s dominance is expanding to News and SearchMicrosoft’s new workplace social app for better communication between employees working in-office and remotelyInstagram’s new payment option, and much more! If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: [email protected].

Hi there! Welcome back to CCtalks, here is our episode number 26! If you have been following us for a while, you might remember that during the pandemic we shared a YouTube video with the best 10 books to read to build new skills and become a better professional. Well, now that it’s summer and it’s the perfect weather to harness your reading habits, we thought it would be nice to refresh the list of books that you might want to read this summer! In this episode, Ilaria Severi, the Head of Marketing & Communications at Creative Clicks, introduces 10+1 best reads for personal and professional growth.  She talks about a variety of books, such as: The Hot HandOutliersThe 4-Hour WorkweekMastery and much more.Want to always be updated on the latest trends and news about digital marketing, performance marketing, personal growth and more? Then make sure to follow us on our social media and subscribe to our podcast!

Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!Among the news we discuss in this episode, you will find: The launch of new Ad tools by Pinterest to help brands and creators tap into product discoveryMeta’s new interactive options for VR worldTikTok's rising value as a promotional option for SMBsThe integration of Twitter with Shopify and much more!  If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: [email protected]. 

Hi there! Welcome back to CCtalks, here is our episode number 25!In this episode, we had the pleasure to have a chat with Matthijs Leendertse, entrepreneur, lecturer of Media, Innovation & Business, international speaker and founder of ELM concepts. In particular, together we dive into: Entrepreneurship and his inspiring journey toward itValuable advice about how to become a successful entrepreneur How to evaluate and discover the right opportunities The importance of teamwork for an entrepreneur and much more! Are you also an entrepreneur or would like to become one? Then, feel free to reach out to us and see how Creative Clicks can help you grow your ideas!

Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!Among the news we discuss in this episode, you will find: The launch of Snapchat’s new option to display eBay listings in SnapsHow TikTok adds Foursquare measurement tool for eCommerce advertisersTwitter’s new exclusive Super Follower Spaces The growth of eCommerce and delivery apps, and much more!  If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: [email protected]. 

Hi there! Welcome back to CCtalks, here is our episode number 24!In this episode, we had the pleasure to have a talk with Elik Dermer, founder and CEO of Comparisun, a content and comparison platform recently acquired by Creative Clicks.In particular, together we dive into: His career path in comparison marketing and building his companyWhy marketers should consider comparison websites as an integral part of their marketing strategiesHow comparison marketing can help drive the highest quality of sales and the highest quality of traffic to companies and advertisersThe importance of SEO in comparison marketing and much more! Elik is actively recruiting for his office in Tel Aviv! Feel free to contact Elik Dermer for more information about the job openings via LinkedIn.If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out [email protected].

Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more! Among the news we discuss in this episode, you will find: how Twitter accepted Elon Musk's buyout deal, why Netflix will be introducing adverts on its platform, Meta tests new creator tools and funding opportunities, and much more!If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: [email protected]

Hi there! Welcome back to CCtalks, here is our episode number 23!In this episode, we had the pleasure to have a talk with Eugene Amoono, the Business Development Director in our London office, who uncovers for us all the secrets about performance marketing, the benefits of working in such a business and especially within the Creative Clicks companyIn particular, together we dive into: His career path in performance marketing up until nowHow to build a career in this sector or how to boost your career if you are already in itWhat specifically made him want to join the Creative Clicks family and his first impressions of the company What he really loves and hates about his job The need for new talents in his team and why you should join the company!If you would like to know more about our business or are interested in joining our Creative Clicks team in London, feel free to reach out to [email protected].

Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!Among the news we discuss in this episode, you will find: why e-commerce stores must stop relying on Facebook advertising, Pinterest’s newest advertising and shopping features, how downloads of travel apps are booming, Meta’s new partnership with Zefr to improve its advertiser safety tools, Google introduces new tools for ecommerce brands, and much more! 

Hi there! Welcome back to CCtalks, here is our episode number 22!In this episode, together with Joost Bendermacher, Customer Success Manager, and Pietro Profeta, Sales Manager at Medgen, a Creative Clicks company, we talk about lead generation and lead conversion. In particular, we cover the following topics:How to generate quality leads and convert them;The new addition to our product offering, our internal call center;How MedGen can be the right partner to work with to improve your lead gen strategy.If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out to [email protected].

Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile, and more!Among the news we discuss in this episode, you will find:  the launch of Linkedin’s podcast network, how e-commerce and multichannel retailers suspend sales in Russia, Google introduces Privacy Sandbox for privacy-enhanced apps and mobile advertising,  TikTok becomes the highest earning app in the US in January, and much more!

Hi there! Welcome back to CCtalks, here is our episode number 21!In this episode, together with Vera Todorova, Director Supply North America, and Rachid Akka, Head of Marketing & Sales at Creative Clicks, we have an interesting conversation about the comeback of events and shows our team is going to attend. Together, we cover the following topics:The  future of events;How events were affected during the pandemic; How the CC team is looking forward to the AWC event to be held in Dubai and much more! 

Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!Among the news we discuss in this episode, you will find: the launch of Instagram's Live Test of fan subscriptions, the introduction of AR shopping lenses in Snapchat, the importance of social media to connect with Gen Z consumers, the partnership of Tiktok with Zefr to increase safer advertisement placement, and much more! 

Hi there! Welcome back to CCtalks, here is our episode number 20!In this episode, together with social media/growth expert and entrepreneur Mark Patchett, we dive into the hottest social media platforms of the year and their trends!Together, we cover the following topics:The most dominant platforms of 2022;Ad monetization methods of social media;The rise of community platforms;Company's adjustments to new user's trends;The future of the Metaverse as a social media platform. 

Hi there! First of all, happy new year. Welcome to the first Monday News episode of 2022!CCtalks is the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of the new year, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing.Among the news we discuss in this episode, you will find: Instagram's key focus areas for 2022, TikTok to rank as the third-largest social network this year, Meta's aim for deep compatibility with blockchain, Twitter's 2022 tweet strategy guide to assist marketeers, China's new regulations on different apps and its impact, and much more!

Hi there! Welcome back to CCtalks, here is our episode number 19 and the last one for this year!As 2021 is coming to an end, we had a chat with our CEO Raymond Kokken to wrap up the year, discuss the future of performance marketing and Creative Clicks.Together, we cover the following topics:1. This year expectations and the goals achieved;2. Creative Clicks growth in 2021;3. Things that happened in the industry that we did not expect;4. The focus of the company for 2022;5. Future trends and what to expect in the business next year.

Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more! Among the news we discuss in this episode, you will find: TikTok launched the "Creative Exchange" platform to connect brands directly with top creators, Instagram's new video strategy to win back young users, Google Ads global roll out of Performance Max to help advertisers boost their reach, the game mobile strategy spending growth of 24% over the last year, and much more! 

Hi there! Welcome back to CCtalks, here is our episode number 18!In this episode, together with entrepreneur and influencer marketing expert Alayna Palgon, we dive into a topic that has become hotter and hotter in marketing in the last few years: influencer marketing. Together, we cover the following topics:Influencer Marketing as a form of Performance Marketing;How to measure performance and ROI in Influencer Marketing;Some Influencer Marketing best practices;Technological advancements and the possibility of making influencer marketing more sophisticated and automated;Influencer Marketing in B2B;Holiday campaigns and the power of Influencer Marketing in boosting seasonal ROI and performance.

Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!Among the news we discuss in this episode, you will find: Spotify partners with Shopify to enable artists to sell directly from the music streaming platform, the Facebook outage and the ad spend loss it caused, Snapchat growth to 13M+ daily active users in Q3, and much more!

Hi there! Welcome back to CCtalks, here is our episode number 17!In this episode, together with Creative Clicks HR manager, Thomas Bickes, and CC HR Coordinator, Laia Monserrat, we dive into the new hybrid working model Creative Clicks is adopting after the year of the pandemic and fully remote working.  Together with them, we cover the following topics:How Creative Clicks is dealing with its employees' return to the office;The different work approaches many companies have adopted in face of the pandemic;The challenges and opportunities Creative Clicks is facing as it is embracing the new working model;Why the hybrid model is the best course of action for Creative Clicks.

Hi there!Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing.Among the news we discuss in this episode: The latest milestone for TikTok (1 billion users!), Facebook and new statements about brand safety, Spotify ads and how these are seen more trustworthy, app spent growth in Q3 2021, and much more!

Hi there! Welcome to CCtalks, and to our 16th episode. In this episode, together with two great experts in the field, Mark Hewington and Pietro Profeta, we dive into Email Marketing and Salesforce, the basis of creating a successful email marketing campaign, how Creative Clicks provides its clients with salesforce experts, and much more.We cover the following topics about Email Marketing and Salesforce:How Salesforce Marketing Cloud helps leverage the benefits of performance-based digital marketing strategy, and what benefits can bring to the organization;How Medgen helps businesses to get the best out of Salesforce Marketing Cloud;The main benefits of using Marketing Cloud above other tools;The best practices for an Email Marketing Design/ Email marketing design must-haves;The most important KPI metrics;How to efficiently improve open & click rates.

Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing.Among the news we discuss in this episode: Instagram launches ads in the Instagram Shop tab globally and it will soon remove the swipe up option in stories; Afterpay Introduces In-App Ads to Let Brands Spotlight Deals; TikTok is Testing 'TikTok Stories' as it Looks to Expand Creative Options in the App; Publicis Groupe teams up with TikTok as platform’s first e-commerce agency partner and much more!

Hi there! Welcome back to CCtalks, here is our episode number 15! In this episode, together with the Managing Director of CC Israel, Adi Waldman, we dive into native ads and gain a better understanding of why they have become more and more popular in the past year.Together with her, we cover the following topics about native ads:What differs between native and Facebook/Google ads;Why native ads are becoming more popular;How can companies increase their user engagement;The best verticals;Which are the 5 best advertising campaigns on native ads;Which websites work best with this type of ad.If you want to know more about native ads and their growing popularity, make sure to listen to the full episode!

As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing.Among the news we discuss in this episode, you will find: the new report published by TikTok showing how TikTok Ads generate a higher engagement and emotional response compared to ads on other platforms; Clubhouse moving out of Invite-Only Beta and what this means for marketers; Twitter's Q2 growth in users and Ad Spend; Pinterest ban of weight-loss ads; how TikTok's AI is being sold to other companies; the unstoppable growth of Apps usage even in a post-pandemic world and much more!

Hi there! Welcome to CCtalks, and to our 14th episode. The guest of this episode is our own CEO Raymond Kokken, with whom we last spoke, on this podcast, at the beginning of the year when we talked about the expectations for this 2021 both from a company perspective and from an industry one. If you haven't listened to it yet, now it's time to. You can find the episode here. Now, past Q1 and Q2, we wanted to catch up again and recap what happened in the past months and what can be expected from the remaining quarters.Make sure to listen to this episode to find out how Creative Clicks managed to keep growing in the past months; what verticals have shown to be really strong; a new very cool project the company has launched to support entrepreneurs and entrepreneurs to be!

Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing.Among the news we discuss in this episode, you will find: more details on the new launch of Instagram Reels Ads; updates on Google New Search Console Insights; Facebook e-commerce updates; Twitter and the launch of tweet sharing to Instagram Stories; Facebook's response to Clubhouse and the roll-out of live audio rooms and podcast playback in-stream; and much more!

Hi there! Welcome back to CCtalks, here is our episode number 13!In this episode, we were very happy to talk with a Facebook Ads super expert, Gavin Bell! He is also a multi-award-winning entrepreneur, speaker, podcast host & director of Yatter, a Facebook advertising agency that helps brands across the world to scale. His work has been featured on the likes of Virgin.com, Huffington Post, Entrepreneur on Fire, KissMetrics and Social Media Examiner. Together with him, we cover the following topics:The #1 reason your current advertising efforts aren’t performing and how to fix them.How to (quickly) create ad campaigns and build your audience and generate leads on autopilot, even if you’re not “techy”.How to only attract qualified leads that are excited to buy from you (so you can stop wasting time speaking to unqualified leads).If you want to improve your Facebook advertising efforts, make sure to listen to the full episode!

Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.  As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing. Among the news we discuss in this episode, you will find: updates regarding Instagram Analytics and what you can track now in the platform; Facebook live-stream shopping events and what does this mean for the e-commerce industry; Google's new tools to boost app performance and ad tracking; and more.  

Welcome back to CCTalks, here is our episode number 12! In these months of continuous lockdown and working remotely, we have hosted a few masterclasses for our Creative Clickers to help them overcome the challenges of working from home, the difficulties caused by the current pandemic, but also to inspire them to keep growing professionally and striving for success and excellence. Because, at the end of the day, it is all about having or adopting the right mindset, to overcome any unusual or challenging situation that might be put in front of us. And it is exactly to talk about mindset, and specifically “Building the Olympic Mindset”, that we had the great pleasure of having Priscilla Loomis as our guest speaker. Priscilla Frederick-Loomis is a US born professional athlete representing the country of Antigua and Barbuda, specializing in the High Jump. She participated in the Olympic Games in 2016. She was 2x Pan American Games silver medalist, 2x Sports Woman- to name a few of her accomplishments. And she is now preparing for the 2020 Olympic Games!  But she is also an Entrepreneur, Non Profit President and CEO, a Radio & Podcast Host and a Health & Wellness Advocate.Given the success obtained by the masterclass and the exceptional relevance of the topic we discussed, we invited Priscilla to also be the guest speaker of our podcast #cctalks, to tell our listeners more about what “Building the Olympic Mindset” means and how applying such a mindset can improve your life both personally and professionally.