Episode 40: The Framework For Telling Better Stories (And Building Better Ads)

In this episode of Minding Your Business, CJ and Aaron get real about what makes marketing work - from storytelling frameworks to ad formulas that actually convert. You'll hear them unpack how to combine the Hero’s Journey with the Interrupt–Engage–Educate–Offer model to create powerful messaging in short-form content. From dissecting real ads to reflecting on mindset shifts, sim racing, and the psychology of storytelling, this episode is a mix of strategy and soul. 🧠 Learn why positioning your customer as the hero matters 💡 Discover how short ads can still tell full stories 🔥 Hear a few killer ad examples (and why they work) 🎮 Also, CJ finally confesses his racing wheel addiction Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA Minding Your Business Website - https://mybpodcast.com Facebook - https://www.facebook.com/profile.php?id=61572729975495 Instagram - https://www.instagram.com/mindingyourbusinesspodcast/ LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/ Patreon - patreon.com/MindingYourBusiness TikTok - https://www.tiktok.com/@myb.podcast Twitch - https://www.twitch.tv/mybpodcast X - https://x.com/mybpodofficial YouTube - https://www.youtube.com/@MindingYourBusinessPodcast Topics covered include Hero’s Journey, StoryBrand, marketing strategy, ad frameworks, Interrupt-Engage-Educate-Offer, branding, copywriting, short-form video ads, customer psychology, sim racing, business mindset, recovery and behavior change, The pit and the helicopter.