Episode 40: The Framework For Telling Better Stories (And Building Better Ads)

In this episode of Minding Your Business, CJ and Aaron get real about what makes marketing work - from storytelling frameworks to ad formulas that actually convert.You'll hear them unpack how to combine the Hero’s Journey with the Interrupt–Engage–Educate–Offer model to create powerful messaging in short-form content. From dissecting real ads to reflecting on mindset shifts, sim racing, and the psychology of storytelling, this episode is a mix of strategy and soul.🧠 Learn why positioning your customer as the hero matters💡 Discover how short ads can still tell full stories🔥 Hear a few killer ad examples (and why they work)🎮 Also, CJ finally confesses his racing wheel addictionAre you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWAMinding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics covered include Hero’s Journey, StoryBrand, marketing strategy, ad frameworks, Interrupt-Engage-Educate-Offer, branding, copywriting, short-form video ads, customer psychology, sim racing, business mindset, recovery and behavior change, The pit and the helicopter.