Episode 407: Why Your Dog Daycare Staff Don't Get Enrichment (And What to Do About It)

Do your staff really understand what enrichment is - or are they just nodding along and fluffing it? Are your handlers bought into your values, or just clocking in for another day in the play zone? And is your team helping you upsell enrichment - or would they rather do without it altogether? In this episode, I'm fresh off a sun-soaked break in Menorca and back in the garden with the chickens (update incoming on that front!!) Inspired by the "onboarding" process we used to integrate our new hens into the flock, I'm talking about the vital role onboarding plays - not just for clients, but for staff, especially in enrichment-focused facilities. If your team isn't trained to deliver and explain enrichment confidently, you'll struggle to sell it.  So that's why Tim and I created the Enrich U Employee Accelerator, a new training programme that helps you build a more invested, enrichment-savvy team from day one. You'll also hear a clip from Tim's recent webinar where he shares how losing his entire team forced him to rethink his staffing strategy, how to create a real career path for daycare workers, and why a burnt-out handler is a walking liability.  In this episode, you'll discover: The Staff Buy-In Problem – Why enrichment fails when your team doesn't understand or believe in it. The Daycare Career Ladder – How to create a staff progression plan that builds loyalty (without needing them to become trainers). Bored Staff, Rowdy Dogs, Exhausted Owners – The cycle you must break if you want a calmer, more profitable facility. Enrichment = Retention – How enrichment not only helps dogs—but also keeps clients and staff coming back. The Enrich U Employee Accelerator – What it is, who it's for, and why it's the staff training you didn't know you were missing. Want access to the new Dog Daycare Employee Accelerator Programme? Join Enrich U now at www.enrichmentuniversity.com and get the full programme included. Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now