Episode 41: Greg Fleishman
from The Checkout
Episode #41 Notes 1:00 - Tell us about your background in the natural products industry? 2:30 - What’s been the most challenging - and rewarding - part of working the natural products industry? 4:30 - What are some of the products you’ve brought to market? 6:00 - How have consumer preferences evolved in the last couple decades? 7:45 - What attracts customers to certifications and high-attribute standards, like Organic and Regenerative Organic? 9:45 - How does someone go about breaking into Consumer Packaged Goods? 11:30 - What got you into confections and baked goods products? 13:30 - What are your ingredient sources standards, and how do they set you apart? 17:00 - What role can ethical CPG companies in evolving and repairing the food system? 18:15 - What does the food industry need to do to address racial inequities, climate change, and food apartheid? 23:00 - What do you look for when you’re investing in a food company? 26:00 - What are some red flags that companies are not a good fit? 29:00 - Case study on discrimination, anti-semitics, and hiring. 33:30 - Suggested readings? Grant, Ron Chernow Ramping Your Brand, James F. Richardson Titan: The Life of John D. Rockefeller Jr., Ron Chernow Mediocre, Ijeoma Oluo
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