Episode 42 - Becoming a marketing superhero with Hayley Osborne

Becoming a Marketing Superhero with Hayley Osborne. In this episode of the podcast, Jaimie Abbott welcomes Hayley Osborne to discuss the pros and cons of live launching versus evergreen launching when it comes to online courses. They share their personal experiences and talk about the challenges and rewards of launching and promoting digital products. As the conversation progresses, they delve into strategies for keeping an evergreen membership exciting and engaging for the audience. They emphasise the importance of developing a word-of-mouth strategy, being generous, exceeding expectations, and creating special moments or triggers to keep people interested. They also discuss the significance of having a clear marketing plan and adjusting it as needed to keep the momentum going. Hayley highlights the importance of offering something valuable to your audience for free in exchange for their email address. This helps to build a warm audience that is more likely to become paying customers. They also discuss the significance of understanding your audience's needs and providing solutions that are tailored to their specific pain points. Overall, this podcast episode provides a wealth of practical tips and insights for business owners who are looking to improve their marketing strategies and increase customer engagement. Whether you're new to the world of online courses or a seasoned pro, you'll find plenty of valuable advice to help you grow your business and connect with your audience in a meaningful way.   To download your FREE checklist on how to become a highly paid speaker go to jaimieabbott.com/speakerguide.