Episode 42 - Shopify - Expert Interview - Ari Messer from Littledata on the power of analytics in ecommerce

Littledata is all about using data to solve the needs of modern online merchants. More and more, ecommerce businesses have the opportunity to set marketing communication automations, and the ability to base these on customer behaviour data has emerged as a huge growth area in ecomm. Much of this conversation revolves around marketing, and using data to make it more effective, and we all know that effective marketing means higher customer engagement, retention, and sales. Visit Little Data Find more ecomm content here This Shopify interview will give great value to every Shopify and ecommerce business owner, because everyone in the ecomm sector can benefit more from the data they have, and the data they should be looking at. Data drives everything in ecomm, or at least has the potential to, and many companies, large and small, may be missing out. Littledata helps people connect and understand data, and then make better business decisions to help growth. At Littledata, Ari and his team help ecomm businesses with custom reports, data troubleshooting and improving the depth of the data they capture. In short, anything you need when it comes to analytics for ecommerce. Ari understands this space in detail and shares a ton of great stories from his experiences, from the most important data-related tips for start-ups, to what bigger businesses are looking at now, and where the Little Data team see things going in 2020 and beyond. More and more, ecommerce businesses have the opportunity to set marketing communication automations, and the ability to base these on customer behaviour data has emerged as a huge growth area in ecomm. Much of this conversation revolves around marketing, and using data to make it more effective, and we all know that effective marketing means higher customer engagement, retention, and sales. Our thanks to Ari, Co-Founder of Littledata, for talking through the power of customer data in ecommerce. If you're a Shopify business owner or work in digital and ecomm marketing, come and tell your stories on this The Shopify Dropify. Get in touch anytime.