Episode 425: The Hershey Debrief: Enrichment Wins, Book Launch Buzz, and Behind-the- Scenes Highlights from the Expo

What really happens when you take your business across the pond and into one of the biggest pet care expos in the world? How do you turn an event stand into a sales machine, attract 20+ new members, and launch a brand-new book in the middle of it all? And what does it take to keep your energy (and sanity) when you're juggling clients, speaking gigs, and international travel all in one week? In this episode, Me and Tim Jackson check in from Heathrow Airport after an unforgettable week at the Pet Boarding & Daycare Expo in Hershey. Between two days in New York, the Mission ENRICH book launch, and a record-breaking run on the Enrich U stand, we unpack the biggest wins, lessons, and behind-the-scenes moments from our U.S. trip. You'll hear how the expo became a living showcase for experiential marketing, why Enrich U continues to grow faster than ever, and how consistency (plus the right prep) turns potential chaos into predictable success. Me and Tim also reflect on the importance of downtime, balancing business and life, and how structured storytelling can help any pet pro sell more — without relying on social media guesswork. Plus, Tim shares live interviews from the expo floor with new Enrich U members Alyssa and Ross, who reveal why the program's time-saving structure and ready-to-use marketing materials were a no-brainer for their daycare. Tune in to discover: Inside the Expo – How the Enrich U stand drew record crowds and signed up 20 new members in two days. From Stage to Stand – The real story behind Dom's premium pricing and enrichment presentations that wowed Hershey attendees. Book Launch Wins – How Mission ENRICH came to life (and why it's just the beginning of something bigger). Marketing That Sells Itself – How the Pet Business Promotional Calendar saves time and turns regular emails into real revenue. Partnership Power – How the collaboration between Enrich U, PetBizSuite, and the wider community is fuelling industry growth. Grab your 2026 Pet Business Promotional Calendar NOW by clicking here  A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now