EPISODE · Jun 11, 2025 · 16 MIN
Episode 44. 当核心内容被戴上“种草”的帽子……
from 15分钟聊广告
种草越来越难，流量越来越分散，ROI 越来越低，种草给谁看？批量产出分散的信息，到底有没有用？消费者能自己拼凑起一个全貌的产品信息吗？劣质的内容能真正影响消费者决策吗？是平台的问题？还是 agency 的问题？还是公司的问题？今天我们先来聊聊 social seeding 这个行业目前的现状，再来聊聊内容 vs 种草之间的关系。在小宇宙查看该单集文稿
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Episode 44. 当核心内容被戴上“种草”的帽子……
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