Episode 44 - Partners in Performance: Building Win-Win Relationships with Publishers

Welcome back to #CCTalks! In this episode, we’re taking you behind the curtain of performance marketing with Vera, our VP of Supply, and Inbal, Client Success Team Lead at Creative Clicks.Together, we uncover what really makes (and breaks) publisher partnerships, and why building trust, avoiding shortcuts, and staying agile are the keys to long-term success in an ever-changing industry.Here’s what you’ll hear in this episode: ✅ The most common mistakes publishers make when trying to scale too fast ✅ Red flags to look out for in potential partners ✅ Balancing revenue goals with traffic quality ✅ And how automation and AI can help you scale smarter, not riskierWhether you’re a publisher, advertiser, or simply curious about the strategies powering top performance marketing networks, this episode is packed with practical insights and honest advice.🎧 Listen now on Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts.Want more insights from the team behind Creative Clicks? Follow us on LinkedIn for updates and behind-the-scenes conversations.