Episode 45: Beauty behaviours during lockdown

As consumers look for ways to spend their time stuck at home during the pandemic, beauty routines have been a focus for some. From advancing their skincare routine to giving themselves a haircut due to closed salons, consumers have taken their beauty and personal care into their own hands. In this episode, our beauty experts in the UK discuss how consumer behaviours and purchases have changed due to the pandemic and what brands can do moving forward past the lockdown stage.Host: Andrew McDougall (Associate Director, Global Beauty and Personal Care)Guests: Lucy Cornford (BPC Content Manager, EMEA),Alex Fisher (Associate Director, Beauty & Personal Care),Margaux Caron (Global Beauty Analyst)

What this episode covers

As consumers look for ways to spend their time stuck at home during the pandemic, beauty routines have been a focus for some. From advancing their skincare routine to giving themselves a haircut due to closed salons, consumers have taken their beauty and personal care into their own hands. In this episode, our beauty experts in the UK discuss how consumer behaviours and purchases have changed due to the pandemic and what brands can do moving forward past the lockdown stage. Host: Andrew McDougall (Associate Director, Global Beauty and Personal Care) Guests: Lucy Cornford (BPC Content Manager, EMEA), Alex Fisher (Associate Director, Beauty & Personal Care), Margaux Caron (Global Beauty Analyst)

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This episode was published on July 6, 2020.

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