Episode 45: Big Idea Saturday- September Book Club (Start With Why by Simon Sinek)

First edition of a new segment where I do a book review each month. This month its Start With Why by Simon Sinek. Find out the difference between how manipulation, aspiration, and inspiration are utilized. Learn what Why truly means and how it aligns with our deepest desires and values. Find out why Apple is Simon's biggest example of a company that embodies Why. Find Start With Why on Amazon: https://amzn.to/33a7DsS Get "12 Rules for Life" by Jordan Peterson, October's book of the month: https://amzn.to/2MenJdW