Episode #45 - Liz Melville - Using A Passion For Helping Women In Business To Bring About Success

💬 Show Notes 💬 Show Notes  In this episode of The Start Up Support Surgery, Jo welcomes Liz Melville, a seasoned entrepreneur and Facebook ads expert, who shares her remarkable journey from the corporate world to empowering women in business. With over 15 years of experience, Liz discusses her transition from a corporate role to launching her own business in social media marketing, highlighting the evolution of her focus from general marketing to specializing in Facebook and paid advertising strategies.     Liz opens up about the unique challenges faced by women, particularly those in their 40s and 50s, as they navigate the complexities of entrepreneurship while managing personal life hurdles. She emphasizes the importance of clarity in messaging and understanding one's audience, sharing valuable insights for medics and healthcare professionals looking to establish their personal brands.     Throughout their conversation, Jo and Liz explore the significance of resilience in business, especially in the face of life's unexpected challenges such as grief and menopause. Liz recounts her personal experiences with loss and the lessons learned about building a business that can sustain itself, even during difficult times. She highlights the importance of self-care and community support, advocating for women to prioritize their well-being while pursuing their entrepreneurial dreams.     Additionally, Liz shares her passion for breathwork and cold water therapy, detailing her transformative experiences and how these practices can enhance mental clarity and emotional resilience. This episode is a treasure trove of insights for anyone looking to thrive in their business while maintaining balance in their personal lives.     CHAPTERS   - Introduction to Liz Melville   - Transitioning from Corporate to Entrepreneurship   - The Evolution of Facebook Ads Strategy   - Challenges for Women in Business   - Importance of Clarity in Messaging   - Navigating Grief and Personal Challenges   - Building a Sustainable Business   - The Role of Breathwork and Cold Water Therapy   - Advice for Aspiring Entrepreneurs   - Conclusion and Resources     To find out more and connect with Jo:   https://www.jowatkins.com/     Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.   https://drjowatkins.mykajabi.com/freestarterkitpodcast     Connect with Liz:   https://www.lizmelville.com/     Follow Liz on Instagram:   https://www.instagram.com/the_lizmelville/