Episode 45: To Discount or Not to Discount, That is the Question with Friends and Family

Let's talk about pricing. Specifically how you price your goods and services. Today's episode is not about formulas, margins or return on investment, but it is about how you're valuing yourself in your pricing model. A couple of weeks ago, I was chatting with a friend who is a photographer. She asked my opinion on giving friends and family discounts. Of course I was intrigued why she wanted my opinion, so I asked her what was going on in her world. Hear my take and recommendations for pricing going forward.   This show is brought to you by Acuity Scheduling.