Episode 451: Mike Whincup talks about modular attractions, profitability through efficiency and trends in inflataparks

Looking for daily inspiration?  Get a quote from the top leaders in the industry in your inbox every morning.   Mike Whincup is the Head of Design and Marketing at Galaxy Multi Rides. Growing up in a family business that pioneered mechanical bull innovation, Mike has worked across both manufacturing and operations, helping expand the company globally while also launching Do The Beach, an inflatable park franchise concept. His experience spans decades in the attractions industry, blending creativity, entrepreneurship, and operational insight. In this interview, Mike talks about modular attractions, profitability through efficiency, and trends in inflataparks. Modular attractions “If you can think it, we’ve probably made it, as long as we can make it safe.” Mike explains how Galaxy Multi Rides evolved from a single mechanical bull into a fully modular attraction system with interchangeable ride attachments. What began as a practical solution to improve setup efficiency turned into a versatile product line that allows operators to swap themes and experiences easily. From surfboards to sharks to branded activations, the modular concept enables venues to refresh offerings without major capital investment. This adaptability also makes the attractions appealing across multiple markets, from party rentals to permanent installations. The ability to customize and iterate has attracted major brands and entertainment venues, reinforcing the value of flexibility in attraction design. Profitability through efficiency “We’re trying to create profitability through efficiency.” A central theme in Mike’s philosophy is designing attractions and facilities that maximize revenue while minimizing operational strain. He highlights how inflatable parks can achieve up to 90 percent playable space compared to around 60 percent in trampoline parks, immediately increasing capacity and revenue potential within the same footprint. Efficiency also extends to staffing and layout. By designing attractions that require less supervision and optimizing facility flow, operators can reduce labor costs while maintaining safety and guest experience. This balance between design, operations, and guest flow is what drives sustainable profitability. Trends in inflataparks “It’s the evolution of the concept.” Mike describes the current inflatable park movement not as a new trend, but as an evolution. Earlier versions were disconnected attractions placed side by side, while modern inflataparks are fully integrated environments where guests remain engaged continuously. This shift toward immersive, interconnected design improves safety, increases engagement, and enhances overall guest satisfaction. The model also benefits from lower build costs and greater adaptability, making it attractive for operators entering the market. As a result, inflataparks are gaining renewed momentum as a scalable and efficient alternative within the family entertainment center space.   Mike can be reached on LinkedIn. To learn more about Galaxy Multi Rides, visit www.galaxymultirides.com. To learn more about Do The Beach, visit www.dothebeach.com. This podcast wouldn't be possible without the incredible work of our faaaaaantastic team:   Scheduling and correspondence by Kristen Karaliunas   To connect with AttractionPros: AttractionPros.com [email protected] AttractionPros on Facebook AttractionPros on LinkedIn AttractionPros on Instagram AttractionPros on Twitter (X)