Episode 46 - Ed Likovich, CEO & Dr. Bob Mirksy, CMO at Nymbl Science

SummaryIn this episode of the Digital Health Heavyweights podcast, Norm Volsky interviews Ed Likovich, CEO and founder of Nymbl Science, and Dr. Bob Mirsky, Chief Medical Officer at Nymbl. Nymbl is a scientifically proven fall prevention program for Medicare Advantage members. Ed Likovich shares that his inspiration for founding Nymbl came from his grandfather's fall-related death and the impact it had on his family. Dr. Mirsky explains how Nymbl helps elderly patients stay independent and active by retraining their balance reflex. They discuss the importance of addressing balance and other age-related issues early on to prevent falls and improve overall well-being. Nymbl's personalized program combines exercise, cognitive challenges, and medical education to engage older adults and reduce falls. They also discuss the changing vendor space in digital health, with a shift towards at-risk payment models based on real ROI. Nymbl has a high adoption rate among older adults and can engage them effectively by meeting them where they are and providing valuable information. They have conducted the world's largest fall prevention study and found that they can prevent about 20% of injurious falls. Nymbl's actuarial model, developed with the help of Dr. Bob, has helped them guarantee outcomes and differentiate themselves in the fall prevention space. The challenges they have faced include the time and capital required to gather evidence and gain the attention of health plans.Takeaways 🔬 Nymbl Science is a scientifically proven fall prevention program for Medicare Advantage members.💔 The inspiration for founding Nymbl came from Ed Likovich’s grandfather's fall-related death and the impact it had on his family.🏃‍♂️ Nymbl helps elderly patients stay independent and active by retraining their balance reflex.🛡️ Addressing balance and other age-related issues early on is crucial to prevent falls and improve overall well-being.💪 Nymbl's personalized program combines exercise, cognitive challenges, and medical education to engage older adults and reduce falls.📉 The vendor space in digital health is shifting towards at-risk payment models based on real ROI. Nymbl has a high adoption rate among older adults and engages them effectively by meeting them where they are and providing valuable information.🌍 They have conducted the world's largest fall prevention study and can prevent about 20% of injurious falls.📊 Nymbl's actuarial model, developed with the help of Dr. Bob, has helped them guarantee outcomes and differentiate themselves in the fall prevention space.⏳💰 The challenges they have faced include the time and capital required to gather evidence and gain the attention of health plans. Chapters 00:00 Introduction to Nymbl Science and Guests02:24 Inspiration to Enter Healthcare and Found Nymbl Science07:02 Nymbl’s Mission and Impact on Elderly Patients10:12 Proactive Measures to Prevent Falls in Middle-Aged and Older Adults14:50 Nymbl’s Target Market and Strategy21:50 The Changing Vendor Space in Digital Health23:17 Fall Prevention and Health Outcomes24:20 Misconceptions about Treating Older Adults27:05 Challenges and Successes in the Healthcare Industry31:20 Identifying Risk Levels and Delivering Interventions32:40 Advice for Founders and Clinicians36:00 The Crucial Traits for Founder Success36:54 Personal Wellness Practices for a Healthy Lifestyle41:37 OutroFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast