Episode 47: The evolution of livestreaming: From mainstream to brand opportunity

In this episode, Mintel experts dive into the evolution of livestreaming. They discuss how the COVID-19 pandemic has escalated livestreaming and how consumers are using it in different parts of the world. How can brands make the most of the opportunities a live platform brings? How will livestreaming impact social media influencers? What will livestreaming look like in the future? Mintel experts discuss how it got here and where its going. Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK).Guests : Nick Carroll (Associate Director, Retail, Mintel Reports UK), Rebecca McGrath (Senior Media Analyst, UK).