Episode 47: The evolution of livestreaming: From mainstream to brand opportunity

In this episode, Mintel experts dive into the evolution of livestreaming. They discuss how the COVID-19 pandemic has escalated livestreaming and how consumers are using it in different parts of the world. How can brands make the most of the opportunities a live platform brings? How will livestreaming impact social media influencers? What will livestreaming look like in the future? Mintel experts discuss how it got here and where its going. Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK).Guests : Nick Carroll (Associate Director, Retail, Mintel Reports UK), Rebecca McGrath (Senior Media Analyst, UK).

What this episode covers

In this episode, Mintel experts dive into the evolution of livestreaming. They discuss how the COVID-19 pandemic has escalated livestreaming and how consumers are using it in different parts of the world. How can brands make the most of the opportunities a live platform brings? How will livestreaming impact social media influencers? What will livestreaming look like in the future? Mintel experts discuss how it got here and where its going. Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK). Guests : Nick Carroll (Associate Director, Retail, Mintel Reports UK), Rebecca McGrath (Senior Media Analyst, UK).

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This episode is 45 minutes long.

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This episode was published on July 20, 2020.

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