Episode 48: From baby food to big headlines: A visibility story and HUGE accidental PR win with Shauna Blair

Have you ever sent out a press release and thought… “Well, let’s see what happens”? My guest Shauna, did just that and what happened next was a total game-changer. One carefully crafted release led to hundreds of thousands of pounds in media coverage, interviews across Europe, and a massive leap in visibility for her brand. And the most amazing part? It wasn’t even part of some big PR strategy. It was accidental. Organic. And unbelievably powerful. In today’s episode, we’re exploring the story behind the story. From launching Ireland’s first frozen baby food brand to scaling it into major UK retailers, all while navigating Brexit, motherhood, and live TV interviews just weeks after giving birth, this conversation is a masterclass in resilience, visibility, and the kind of brave, imperfect action that builds real momentum and maximum impact. Whether you’re feeling stuck with your content, unsure how to show up, or scared to share your story, this one’s for you. DO NOT miss it!   NOTES: You can find out more about Shauna here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!