Grow Your Brand With Amanda

In this episode, Kaddy Thomas, founder of Careers Collective, shares how one deeply personal experience became a mission-driven organisation supporting people who provide additional support to their loved ones. What began as Kaddy navigating the complexities of a 24/7 care package for her son Elijah, has evolved into a growing organisation helping people build resilience, improve wellbeing, and feel less alone through coaching and support programmes. But this conversation goes far beyond the practicalities of running a purpose-led business. Kaddy shares the realities of building an organisation around lived experience, the emotional weight of leading a team, and why finding the right language can completely change how people connect with your message. From repositioning the organisation to reach a wider audience, to embracing media opportunities such as a recent BBC Songs of Praise feature, this is a fascinating look at what happens when passion meets purpose. If you've ever wondered how to turn your story into something that genuinely helps others, or how to communicate a complex message in a way that resonates, this episode offers plenty of inspiration. Because sometimes the most impactful organisations aren't built from a business plan. They're built from lived experience, determination, and a desire to make life a little easier for someone else.   NOTES: You can find out more about Kaddy and the Carer’s Collective here and you can find Kaddy on LinkedIn here. Download the free brand story audit Visit the Big Brand Impact website to learn more about brand communications Follow Amanda on Instagram

In this week’s episode, I got to sit down with the absolute powerhouse that is Nicola Noél. Nicola is a multi-award-winning mental health consultant and founder of Brainworks Therapy. She is also an equality, diversity and inclusion champion. We focussed on a version of branding that looks polished on the outside but underneath, it feels exhausting to maintain. What does it actually take to build a brand that feels like you, not just one that looks good on social media, when there’s so much pressure to look and behave in a certain way? We go deep on our identity, not just visibility. The not so glamorous side that’s shaped by real experiences, real challenges, and the parts of your story you don’t always know how to share. Nicola shares her journey with mental health, and how storytelling became a tool for something much bigger than content. Not for attention. Not to tick a box. But as a way to empower, both herself and the people listening. Because when you learn how to tell your story properly, it changes how people see you. And more importantly… how you see yourself. We also explore what it really looks like to navigate professional spaces when you’re carrying personal challenges in the background. How do you show up? What do you share? Where’s the line between honesty and oversharing? And just how do you build a brand that holds all of that, without it feeling heavy or performative? This is where most of us get stuck. We either say nothing… Or say everything… And neither quite lands the way we want it to. Can your story become something intentional? Something that actually supports your brand, your confidence, and your growth? Why is it so difficult to learn how to carry our message forward in a way that feels sustainable and comfortable? If you’ve ever wondered how to share more of who you are without losing yourself in the process… This one will stay with you.   NOTES: You can find out more about Nicola on Instagram or her website Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram

In this episode I’m joined by Dani Devren, The Soul-Aligned Mentor and we’re taking about the version of you who built your business… and the version of you you’re becoming. And they rarely sound the same. Not louder. Not more polished. Not a dramatic rebrand. Just… different. Clearer. More certain. Less willing to say things that no longer feel true to your values. And here’s what no one really talks about: Growth changes everything. Your voice shifts. Your standards rise. What you’re available for and what you’re not, becomes non-negotiable. And inevitably… not everyone comes with you. In this episode, Dani and I get into the real side of growth, the bit that doesn’t make it into the “just pivot” advice. Because we’re not talking about changing everything overnight. We’re recognising that your brand isn’t static, it moves as you do. And when you honour that? That’s when your voice lands differently. If you’ve been feeling that quiet shift… this episode will put words to it. NOTES: You can find out more about Dani on Instagram or visit her website Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram

If you’ve ever felt like your brand isn’t growing the way it should, this episode will shift your perspective. Because more often than not, it’s not about doing more… it’s about showing more of what’s already there. In this episode with Jenni Kravitz who is a tech whizz, Canva and iPhone expert, we explore what real brand growth actually looks like behind the scenes not polished, not perfect, but intentional and visible. We also get practical tips too. From simple, doable ways to create content using tools you already have, to rethinking how you use platforms like Instagram in a way that actually supports your business not drains it. Jenny shares her journey with Canva and how she’s turning it into a powerful tool for visibility, alongside her plans to make content creation feel easier, faster, and far less overwhelming. Plus, we touch on something many business owners overlook, the full potential of the iPhone already in your hand, and how it can become one of your most valuable business tools. This is about stripping things back, getting out of your own way, and building a brand that people actually connect with. Your next level of visibility isn’t about becoming someone else. It’s about being seen properly, consistently, and on purpose.   NOTES: You can find out more about Jenni on Instagram here and visit her website here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Travel isn’t just movement. It’s observation. Interpretation. Translation. In this episode, Amanda sits down with travel writer Rebecca Hall to explore what it really means to experience a place, not as a tourist, but as a listener. Rebecca shares how travel writing has shaped her understanding of culture, particularly through her time in Greece. Together, they reflect on the subtle (and sometimes stark) differences in communication styles between Greek and British cultures, and what those differences reveal about how we connect, express emotion, and make meaning. This isn’t a checklist of destinations. It’s a conversation about perspective. You’ll hear: What travel teaches us about ourselves The nuances of cultural communication, directness, warmth, restraint Why understanding context matters more than surface impressions Practical considerations for visiting Greece, from someone who’s lived it, not skimmed it For women building lives and businesses that cross borders, emotionally or geographically, this conversation is a reminder that the way we communicate shapes the stories we tell and the stories we tell shape how we’re understood.   NOTES: You can find out more about Rebecca on Instagram here and you can find all her links here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

There’s a particular kind of founder who looks confident from the outside. She’s capable. Established. Often admired. And yet, underneath it, there’s a quiet pressure to look a certain way, to perform a certain kind of success, to package herself into something more palatable. In this episode, I’m joined by Jo Mac, founder of the Divalign community, for a conversation that moves beyond wellness as aesthetics, and into wellness as self-worth. Jo shares her journey into coaching and why her work isn’t about “fixing” women. It’s about helping them remember who they were before the noise. There’s something powerful about a founder who builds from lived experience rather than trend. If you’re a founder who has done the work, internally and professionally, but still feels the pull of external expectation… This conversation will feel like a quiet exhale. Because authority doesn’t come from appearance. It comes from alignment.   NOTES: You can find out more about Jo and Divalign here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Wellness coach Joanne Pagett shares what it really looks like to build authority without forcing yourself into a version of ‘confidence’ that doesn’t fit. We talked about Joanne’s work, supporting women through health and wellbeing and we explored the beliefs, language, and visibility blocks that quietly cap impact, even for experienced practitioners. Joanne introduces her FAB framework, Fuel, Activity, Beliefs, and explains why sustainable health (and sustainable visibility) is rarely about doing more, and more often about doing the right things consistently. If you’ve ever thought, ‘I know there’s something here, I just don’t want to shout about it’, this conversation will give you some pointers. NOTES: You can find out more about Joanne here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!  

In this episode, I’m joined by Shelley Wilson, a multi-genre author who works with business owners ready to turn their expertise into something lasting. We talked about what really sits underneath the desire to write a book, authority, visibility, and the quiet frustration of knowing you have more to say than your current content allows. Shelley shares her own writing journey and why she’s deeply committed to supporting clients not just to write their books, but to understand the role a book can play in their wider brand ecosystem. This isn’t about publishing for the sake of it. It’s about intention, positioning, and making your ideas work harder for you. We explore: Why self-publishing can be a strategic choice, not a compromise The overlooked link between writing, confidence, and visibility What holds experienced founders back from being seen, even when they’re already credible How creating thoughtful, engaging content supports long-term authority (not just short-term attention) This conversation is especially for you if you’ve ever thought: “I know there’s a book in me, I just don’t know how to begin, or how it fits into everything else I’m building.” #podcast #pr #storytelling #media   NOTES: You can find out more about Shelley here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Join the Grow Your Brand With Amanda Facebook Community

In this episode, we sit down with Nicola Rowley for a conversation that’s all about the power of story, not just on the page, but in shaping confidence, purpose, and possibility. Nicola shares her personal career journey and the moments that nudged her towards storytelling as a force for motivation and change. We explore how stories help us make sense of who we are, where we’ve been, and what we’re capable of becoming, especially when self-belief feels shaky. Along the way, Nicola opens up about the music and words that inspire her, offering a glimpse into the mindset behind her creative work. She also talks about her mission through Rainbow House Publishing, using children’s books to spark imagination, confidence, and a love of storytelling in the next generation of authors. This episode is a reminder that your story matters and that sharing it safely can create ripples far beyond what you expect. In this episode, we cover: Why storytelling is such a powerful tool for motivation and confidence How personal experiences shape meaningful creative work The inspiration behind Rainbow House Publishing Encouraging young voices to see themselves as authors and storytellers. If you care about creativity, confidence, and the stories that shape who we become come and join us! NOTES: You can find out more about Nicola here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!  

What if the thing holding your brand back isn’t your strategy… but your relationship with being seen? In this episode, I’m joined by Paul Culshaw for an honest, practical conversation about personal branding, visibility, and the quiet resistance many business owners feel around self-promotion even when they know it’s essential for growth. We explore why visibility isn’t just about “doing more content,” but about who you believe you’re allowed to be in public. From blogging and guest speaking to stepping onto bigger stages, this episode is about building confidence, credibility, and clarity, without becoming someone you’re not. What we cover: Why visibility is a personal growth journey (not just a marketing one) The hidden beliefs that make self-promotion feel awkward, heavy, or “not you” How guest speaking builds authority faster than endless posting Why blogging still matters, especially if you want to be known for your thinking How to choose visibility channels that actually suit your strengths Listen in for grounded advice, honest reflection, and visibility strategies that feel aligned, not forced.   NOTES: You can find out more about Paul here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!      

I had a great chat with the lovely Donna Henley as we unwrapped what really drives us as business owners beyond the pep talks and productivity hacks. We talk about the messy, beautiful balance between motivation, self-belief, and authenticity, and how our emotions, stories, and even music shape the way we show up in business. Tune in to hear Donna’s refreshing take on: Why self-doubt creeps in (and how it silently impacts your growth) How music influences mood, creativity, and motivation (including a powerful John Mayer quote on self-doubt) The role of storytelling in building genuine connections with your audience Why self-acceptance and compassion are your most underrated business strategies A break from the norm on social media engagement and what really matters This conversation is an honest reminder that success isn’t just about doing more, it’s about being more you. Join us and feel inspired, seen, and reminded that your story, your quirks, and your emotions are your business’s greatest assets because no-one else can be YOU!   NOTES: You can find out more about Donna here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

What does running a thriving accounting firm powered by solar panels, wind turbines, and a natural spring have to do with building visibility online? More than you might think. In this episode I’m joined by Haley Baxter, founder of Corbar Accounting, who shares how she built her off-grid business from the ground up, while helping established companies across England and Wales scale towards the million-pound mark. Haley shares her fascinating story about: The Off-Grid Life – What it’s really like to run a professional business from a Derbyshire farm powered by renewable energy. Scaling Smart – Why Corbar Accounting supports clients year-round, not just at tax time, and the type of businesses they work with. The Visibility Challenge – How she overcame her fear of showing up on social media, and why visibility is no longer optional for ambitious founders. Self-Promotion Without the Ick – The mindset shifts that helped her stop leaving opportunities on the table. The Turning Point – Why 2025 marks a new era of confidence, visibility, and growth for her business. If you’ve ever hesitated to put yourself out there, feared self-promotion, or struggled with balancing your personal brand with your business identity, this conversation is packed with insights you’ll absolutely relate to so grab a cuppa and join us!   NOTES: You can find out more about Hayley here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Have you ever landed a podcast, an interview, or press coverage and then realised it barely made a ripple? In this episode, I lift the lid on why most entrepreneurs underuse their hard-won media moments and how my brand-new system, AMPLIFY, changes everything! Instead of letting your coverage fade after one celebratory post, AMPLIFY turns every win into 30, 60, or even 90 days of powerful content. Think: visibility that doesn’t vanish overnight, but compounds into leads, sales, and authority. Here’s what you’ll take away today: Why media moments alone don’t build momentum How to repurpose coverage into sustainable content streams The role consistent visibility plays in growing your brand voice Plus, a sneaky peek at my new, six-week workshop designed to help you generate free publicity and actually use it. Curious? You should be! Join me and find out more.   NOTES: Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

What if writing a book could change not just your business but your confidence, visibility, and opportunities? In this episode, I sit down with the wonderful Brooke Bownes, a coach and therapist who wrote her first book in just 90 days, despite having no previous writing experience (You can have it - How to break through the self sabotage cycle). Brooke shares how the process transformed her visibility, built her credibility, and even inspired others in powerful ways (including one reader going through chemotherapy). We explore: How writing a book fast-tracked Brooke’s authority and opened doors to new opportunities Why documenting your journey online (even the bloopers!) creates authentic connection and visibility Simple breathing techniques to overcome nerves before showing up on camera, podcasts, or the stage The role of authenticity in building a personal brand that truly resonates Practical visibility strategies you can steal right now to grow your brand without burning out. Brooke’s story proves you don’t need years of experience or a polished online persona to stand out, you just need to start, share, and show up. Inspired to turn your expertise into impact? Tune in to hear how Brooke used visibility tools like daily video content, Facebook Lives, and her book launch to grow her brand and how you can absolutely do the same!   NOTES: Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!  

Do you ever cringe at the thought of self-promotion… but know deep down your business can’t grow without it? In this episode, I sit down with Carol Searle, a brilliant community and launch strategist with eight years of experience helping business owners build loyal, engaged audiences. Together, we talk about the reality of visibility, especially if you’re introverted or worried about what others (yes, even family!) might think. We talk honestly about: Why visibility isn’t optional if you want personal and business growth and how to make it feel authentic, not awkward The quiet fears no one talks about (like judgement from friends, family, or the online crowd) How to grow AND keep your community engaged without being “on” all the time Smart ways to use online networking that actually feel good with no cold DMs or spammy tactics How to approach your next launch with less overwhelm and more clarity. If you’ve been hiding behind your logo, overthinking every post, or quietly hoping people will just “find” you, this conversation will give you practical, feel-good strategies to get seen, grow your audience, and connect with the right people… without losing yourself in the process. Hit play now and discover how visibility can feel natural, even if you’d rather blend into the background!   NOTES: You can find out more about Carole here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

My guest today is the incredible Zoe Plumley and her journey has been anything but ordinary. From nursing to running a thriving coaching and virtual assistant business, Zoe’s story is one of resilience, reinvention, and seriously powerful purpose. We talk about how her own health challenges and her children inspired her to build LNL Coaching & VA Services, a business that now supports other business owners who are also navigating health conditions, plus she leads a team of 15 (yes, 15!) associate VAs. We also get into the realities of scaling fast, why sustainable growth matters, and what support is really needed for entrepreneurs with disabilities. Zoe opens up about the real feelings behind showing up on social media, the nerves that come with public speaking, and how she’s pushing forward anyway with many new projects on the horizon. This conversation is a reminder that there’s more than one way to do business, and you don’t have to sacrifice your wellbeing to be successful.   NOTES: You can find out more about Zoe here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Today I’m thrilled to be joined by the brilliantly creative and hugely talented Audrey Elizabeth, a creative marketing mentor with a big heart, a big mission, and a refreshing take on business growth. We talk about the messy magic of building a brand from the inside out, the kind that starts with trusting your truth, not just chasing goals. In this episode, we go deep on: What it really means to be visible when your brand is personal How to stay resilient when business isn’t quite going according to plan Why joy and creativity aren’t distractions, they’re fuel And how to keep evolving without losing yourself in the process If you’ve ever second-guessed how you show up, feared being judged, or wondered if you're “doing it right” this one’s going to feel like a pep talk from your big sister, and a strategy session all in one.   NOTES: You can find out more about Audrey here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Before I rebranded my podcast, I sat down with the brilliant Chantal, coach, mama, and all-round wise woman who opened up about her journey into understanding the nervous system (and trust me, she makes it all make sense). We talked about why emotional regulation isn’t just for grown-ups, how overwhelm can creep in when you’re juggling parenting and life, and why being trauma-informed matters more than ever. But it’s not all science and self-care. We also dove into personal branding in the age of AI, how to show up as your real self online, and what Chantal’s planning next for her biz (spoiler: it involves a shiny new website and a VIP offer you’ll want to keep your eye on). Whether you're a parent, business owner, or just someone trying to keep it together without losing yourself, join us for this fascinating chat!   NOTES: You can find out more about Chantal here Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Ever struggled to explain what you actually do in one sentence? Or felt like your story wasn't "interesting enough" to share? In this episode, my guest Philippa Ross and I dissect the messy middle of authentic visibility, the part where you question the labels, navigate the pressure to be polished, and wonder if anyone’s even listening. Philippa’s own personal journey includes everything from podcasting and personal development to a family history rooted in literal polar exploration. We examine what it really takes to build a brand with depth, communicate with clarity, and show up when it feels uncomfortable. From the emotional impact of negative feedback and the importance of separating personal feelings from professional criticism, we’re covering the real stuff behind the glossy content. There’s some incredible personal stories in this one that you won’t want to miss!   NOTES: You can find out more about Philippa here Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

In today’s episode, I’m chatting with the brilliant Eve Stanway, a divorce and breakup coach, a psychotherapist, and the author of Conversations at the Shoreline. We go deep around the fears that keep us quiet, especially those rooted in childhood or big life changes like divorce. We talk about how those experiences can mess with your confidence and make visibility feel way harder than it needs to be. We also chat about the pressure of public speaking, the emotional issues behind showing up online, and why finding, and actually using your voice is so important if you want a brand that really connects with people. Oh, and if you’ve ever thought “I’m not ready to be visible” this one’s for you!   NOTES: Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

If you’ve ever felt like you’re doing all the things - posting, planning, tweaking your tone of voice, and still wondering why your brand just isn’t “landing,” this episode is for you. In this solo episode, Amanda Jane breaks down the truth about brand personality and why it’s not just a mood or a marketing buzzword. It’s the real magic behind content that connects, visibility that feels natural, and a brand that finally feels like you. You’ll learn: Why your brand personality is already in you (no reinvention required) The biggest mindset shift that helps you show up with more clarity and less second-guessing How to stop forcing your content and start building real audience connection What it means to turn your personality into a strategy and why most people skip this step This is your permission slip to stop overthinking and start turning up the volume on you.   NOTES: Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Have you ever sent out a press release and thought… “Well, let’s see what happens”? My guest Shauna, did just that and what happened next was a total game-changer. One carefully crafted release led to hundreds of thousands of pounds in media coverage, interviews across Europe, and a massive leap in visibility for her brand. And the most amazing part? It wasn’t even part of some big PR strategy. It was accidental. Organic. And unbelievably powerful. In today’s episode, we’re exploring the story behind the story. From launching Ireland’s first frozen baby food brand to scaling it into major UK retailers, all while navigating Brexit, motherhood, and live TV interviews just weeks after giving birth, this conversation is a masterclass in resilience, visibility, and the kind of brave, imperfect action that builds real momentum and maximum impact. Whether you’re feeling stuck with your content, unsure how to show up, or scared to share your story, this one’s for you. DO NOT miss it!   NOTES: You can find out more about Shauna here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Welcome to Grow Your Brand With Amanda! If you’ve been a listener for a while, you might be thinking… Hang on, didn’t this podcast used to be called The Bravery Behind the Brand? And you’d be absolutely right. So I wanted to take a few minutes to share why I’m changing the name and what you can expect moving forward.   NOTES: Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

In this episode, Chantelle the Clever Content Creator and amazing podcaster, shares the deeply personal journey that shaped her brand. From getting married and divorced within the span of a year, to choosing a path of self-development that ultimately led her to launch her own coaching business. We have a fascinating conversation about the shift from indifference to intentional living and the birth of The Single Girl’s Guide to Life podcast and its incredible 120,000 downloads. Chantelle also shares her experience about building a business, facing burnout, and navigating the unpredictable world of entrepreneurship Whether you’re building a brand, rethinking your path, or just need a dose of real talk, you’ll love this one.   NOTES: You can find out more about Chantelle here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

I love stories that started out as one thing and ended up as another and that’s exactly what happened with this week’s guest, Jenna Farmer. Imagine starting out as a teacher in China and then pivoting to become a PR powerhouse! In an industry that was historically perceived as middle class and London-centric, Jenna has helped hundreds to buck this trend and made them masters of their own PR game. We chat about how social media has literally blown the doors off the traditional media industry, making it more accessible than ever. Plus, we get into the nitty-gritty of why having a solid business strategy is a game-changer and the absolute magic of having a supportive community when you're building your empire. We also tackle the jitters of public speaking, brainstorm future plans to shake up the PR world, and dream about making the industry more open to everyone. And of course, we'll wrap up with some real talk on personal branding and how public relations has evolved to be within reach for all businesses, big and small. So, grab your headphones and get comfy, this is an episode you won't want to miss!   NOTES: You can find out more about Jenna here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Ever found yourself downplaying your achievements or hesitating to speak up about your skills? You’re not alone. It seems to be a trait that many women have in common. My guest, Melanie Whittaker from You Are Your Marketing, and I had great fun chatting about pursuing our dreams, PR and personal branding as well as speaking our truth! In this episode, we’re getting loud about: Why women are conditioned to avoid self-promotion The fine line between confidence and arrogance—and why you should own your success How corporate roles can stifle authenticity and keep women from showcasing their full potential Mindset shifts & simple habits (like journaling!) to silence imposter syndrome and build unshakable self-belief It’s time to stop playing small. Grab a drink and join us!   NOTES You can find Melanie on Instagram here or visit her website here. Or search Melanie Whittaker or Facebook and LinkedIn. NOTES: You can find out more about Melanie on Instagram here or visit her website here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

This week, I’m chatting to my good friend, Angela Santiago and we discuss how life throws challenges our way, but it’s how we handle them makes all the difference. Angela shares her expertise in energy healing and emotional therapy and the fact that many individuals are stuck in a cycle of overcharged energies due to past traumas or dysfunctional backgrounds, which they may not recognise as an issue. People can be stuck in these emotional cycles for decades without realising it, indicating the long-term impact of unresolved emotional issues. So, if you're curious about empowerment through holistic healing, you’re in the right place. Grab a drink and join us!   NOTES: You can find out more about  Angela on her website Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Today I’m chatting to Ruth Tsui, a group program design consultant who’s all about ditching the growth-at-all-costs mindset and building a business that actually aligns with your values. She poses a very interesting question - are we working ourselves so hard so we’ll finally find joy when we retire?? We explore the messy reality of moving from in-person to online education, the highs and lows of running online memberships, and why understanding what truly motivates your clients can make or break your business. Ruth gives us a sneak peek at her plans for 2025, including a gradual move away from Meta and more use of LinkedIn. If you’re ready to create more joy in your business now, this is the episode for you!   NOTES: You can find out more about Ruth on her website. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Ever wondered how to juggle a business while dealing with chronic health issues? In this episode, my guest, sales strategist Lixxy Harkcom, opens up about living with four chronic pain conditions and the challenges of running her business, Sales Success with Lixxy. We chat about the struggles to stay productive and available for our clients during flare-ups and the all-too-common habit of sidelining self-care that many of us are guilty of! Plus, we take a look at how a hectic schedule can mess with your eating habits, leading to a diet of quick fixes like cereal and heaven knows what else! Tune in for real talk on balancing health, wellbeing and entrepreneurship, and pick up some tips on prioritizing self-care and nutrition without dropping the ball on your business. Got any good or bad habits you’d like to share? Let me know at [email protected]   NOTES: You can find out more about Lixxy on Instagram Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

We dive straight into a powerful conversation with business strategist Gina Trick about motivation, personal branding, and what it means to really uplift others in business. This lady is on a mission, and we have a right old natter about embracing your unique path, the true value of public speaking, and what does success really look like? Do you have to sacrifice your life for it? It’s a question many of us have been asking a lot recently, and I’m fascinated by everyone’s answers. If you’re ready to find your own balance, stay true to your values, and grow your business with heart—this episode is right up your street!   Notes: You can find out more about Gina on Instagram or you can visit her website Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram

In this week’s episode, I sit down with Sandra Pierce from Looking Good Naturally, who shares her remarkable journey from IT to the beauty industry, a career shift inspired by her hearing disability. Sandra opens up about the unique challenges faced by individuals with disabilities in self-employment and the importance of building confidence and finding mentors along the way. We also discuss self-sufficiency, overcoming obstacles, and creating a career you love, no matter where you start. Get comfy and tune in to be inspired by Sandra's story and her passion for helping others thrive!   NOTES: You can find out more about Sandra on her Instagram or Facebook. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Today’s incredible guest, Linda Bretherton takes us on a fascinating journey into the ancient wisdom of Ayurveda, a 7,000-year-old holistic practice that has shaped modern healing approaches. Linda unpacks the basics of Ayurveda, explaining the unique body constitutions, vata, pitta, and kapha, and how understanding them can help guide healthier choices, like seasonal eating and balanced living. We also explore the search for inner guidance, the often-misleading notion of external success, and how true mentorship plays a pivotal role in self-discovery. Linda shares her own refreshing perspective on legacy, emphasising instead the importance of a life filled with purpose and vitality, especially as we age. Listen in as Linda tells us about her books, Dosha for Life, crafted to make Ayurveda approachable for Western audiences, alongside her new vegetarian cookbook, At Home With Ayurveda, which is packed with wholesome recipes. For anyone curious about living with intention and vitality, this episode offers practical insights and inspiration to embrace change with “tough love” and move toward a more balanced, purposeful life.   NOTES: You can find out more about Linda on her website or on Instagram. You can also find her new book here Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Welcome to the launch episode of The Bravery Behind The Brand! (formerly Communicate with Confidence). In this episode, I’m thrilled to introduce Suzanne Young, a leadership coach who’s got some powerful insights and stories to share about building confidence, navigating workplace culture, and why being your authentic self is the absolute key to building your personal brand. With nearly three decades of challenging the status quo, Suzanne opens up about her journey to self-confidence and resilience, and why being real isn’t just a nice-to-have; it’s essential for true personal growth and professional impact. We have some amazing stories of our adventures on travelling and eating alone, so if you want some tips, this one’s for you to set yourself a new challenge! Join us and get inspired by Suzanne’s unique insights and learn how authenticity can be a game-changer for your brand and your career. https://suzanneyoungcoaching.co.uk/   NOTES: You can find out more about Suzanne on her LinkedIn. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Welcome to Bravery Behind the Brand, the podcast where we’re going to dive into the real, raw stories behind building a business and explore the courage it takes to show up authentically. What started as Communicate With Confidence has evolved into something deeper, a space where vulnerability and bravery meet to inspire us with incredible stories of courage and resilience. But let’s be honest, the pressure to maintain a perfect social media image is real, and it can cloud the genuine challenges we all face while building a brand. That’s exactly why we’re here: to strip away the filters and get to the heart of what it takes to thrive and survive in business. This is the side of my clients I get to see before they’re ready to face the world in all their unpolished glory and it takes some guts to show up as your unapologetic self. Hi, I’m Amanda Jane, a Personal Branding & Communication Coach with over 20 years experience. I help business owners with their personal branding by building their confidence, helping them craft a compelling personal brand story, working with them to be comfortable in the spotlight and , helping them to create engaging content. Whether it’s for a podcast, a presentation, or in front of a camera, my coaching is all about helping you show up authentically to connect with your audience. Progress, Not Perfection Forget the cookie-cutter scripts or pressure to fit someone else’s mold. This is about finding the version of your brand that works for YOU, and bringing it to life, one small step at a time. You don’t need to be perfect to be heard, just ready to take the next step.   NOTES: Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Zoe Thompson, coach, trainer and speaker joins me this week as we chat about the ups and downs of leaving the public sector for self-employment, including how tricky it can be to stay visible—especially if you’ve got some past challenges to overcome. We also discuss the new world that former public sector workers find themselves in and unique challenges that brings as they navigate new, and very different, ways of working. Zoe shares her fascinating leadership journey from humble beginnings on the front desk of the local police station to senior management positions and how she had to learn fast and think on her feet!   NOTES: To find out more about Zoe you can find her on Instagram and Facebook Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!  

On today’s episode, I’m joined by Sarah Langslow, the brilliant author of Do Sweat the Small Stuff, a book that dives into how it’s the everyday interactions—rather than just the big moments—that truly shape our relationships and leadership. We have a fascinating conversation (and many laughs!) about emotions in communication and how mastering both your own and others' communication styles can feel like unlocking a superpower! Sarah also takes us through her career journey, sharing how discovering coaching transformed her approach to leadership. We dig into the powerful connection between effective communication and leadership success, and Sarah highlights why reframing failure as a growth opportunity and stepping outside your comfort zone can lead to incredible breakthroughs. You won’t want to miss this one so grab a coffee and some biscuits and get comfy!   NOTES: To find out more about Sarah you can find her on Instagram and Linkedin and you can get her book here Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!  

Today, I’m joined by the amazing Lucy, founder of Any Little Thing, a home help service making waves in Essex by transforming the lives of elderly individuals. In our chat, we dive into the often bewildering world of healthcare and social care, shedding light on the challenges families face while trying to navigate these complex systems. Lucy is on a mission to change that, offering one-to-one consultations to help carers find the right support for their loved ones—an absolute game-changer in the care industry! Lucy’s passion for empowering the elderly to live independently is truly inspiring. Plus, she’s cooking up an exciting retreat day focused on self-care for caregivers, who often carry the weight of so many responsibilities. We also explore the critical role of communication in the care sector. Poor communication can have serious repercussions on health, making it essential for effective personal care and medication management. Join us for this lively conversation as we share unique perspectives on our social media personas, the hurdles of being working parents, and so much more! You won’t want to miss it!   NOTES: To find out more about Lucy you can find her on Instagram or her website Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!  

In this episode, I’m joined by Sarah Bryer and we discuss the importance of community building for small business owners, especially post-COVID-19. Sarah shares her incredible journey of creating a supportive group for women entrepreneurs to overcome isolation and self-doubt. We discuss how lack of peer support can lead to low confidence, underpricing services and how the power of having a community for validation and shared experiences can be so uplifting and life-affirming. We also explore how leadership impacts employee well-being, with an inspiring story of a leader helping an employee thrive via good emotional intelligence and support. So grab a coffee and join us for a fascinating discussion, biscuits are optional! You'll leave with a fresh perspective on why community is essential for growth, confidence, and success in small business!   NOTES: To find out more about Sarah you can find her on LinkedIn and you can join Skip The Line here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!    

This week, I’m sitting down with Amanda Jane (yes, another Amanda Jane!) who’s an audience engagement pro and has been crowned the global best trainer of the year. We dive into a really interesting conversation about what makes a great leader today and it’s not about barking orders or being the loudest in the room anymore. We’re breaking down the new school of leadership, where empathy is the real skill, and emotional intelligence, transparency, and honesty are the key players. Amanda opens up about a pivotal moment in her career, where her boss believed in her before she even believed in herself. It’s a story that’s both inspiring and game-changing. Plus, the two Amanda Janes share some exciting plans for the Manchester area, and you’ll never guess who my guest’s biggest fan is! So tune in for some great stories and a lot of laughs, you won’t want to miss this one!   NOTES: Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!      

This week I’m joined by Carrie Conrad, a self defence expert who explores the vital role of leadership and communication in promoting genuine safety, particularly for women and children. We dissect the difference between feeling safe and being truly safe and Carrie’s driving force is teaching children to trust their instincts by integrating practical self-defense education with a strong focus on communication. We also highlight unique approaches to self-defence training for women and mothers, which combine physical preparedness with mental health support and strategies for online safety. There are so many facets to safety for women and children and Carrie navigates the areas so well in this episode so don’t miss it!   NOTES: To find out more about Carrie you can visit her website or her Facebook page. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!  

This week, my guest is Digital GP, Naomi Rose who shares her incredible story that’s got it all. From an idea inspired by her grandmother, to its ultimate creation, and the balancing act of project managing all elements of a bricks and mortar business and the new skills she had to learn quickly along the way. Naomi talks us through the challenging transition from corporate life to running the amazing, award-winning business, and the economic challenges that she faced whilst applying all her business know-how. We discuss the crucial role of communication in business—how it shapes leadership, strengthens customer relationships, and steers us through the tough times as well as why honest communication is the cornerstone of building trust with customers and how to handle feedback like a pro. So, grab a drink and join us for this epic tale that you won’t want to miss!   NOTES: To find out more about Naomi you can follow her on Instagram or visit her website Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Join me this week where Maya Vertigans and I discuss how she established her virtual assistant business during the pandemic and the growth she has enjoyed since. Maya is passionate about the importance of taking small steps towards sustainability in business, and highlights that collective small actions can lead to significant changes and instil eco-conscious habits in future generations. Good communication in her team has also been vital to Maya’s success. She shares the communication structure that she has in place with her business and also how important it is to express gratitude and appreciation to her team.   NOTES: To find out more about Maya you can follow her on Instagram or visit her website.   Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!  

In this episode, I’m focusing solely on how to cope with the fear of being judged, something I’m sure we've all struggled with at some point. It's a biggie, but don't worry, I’ve got some killer strategies to tackle it head-on. First up, I look at coping with that judgment fear. It's all about staying laser-focused on your goals, embracing those inevitable mistakes as learning opportunities, and actively seeking feedback. Building confidence and keeping your creative juices flowing, even when you're worried about what others might think, are key. Then, I move on to resilience and handling criticism. Resilience is your secret weapon. Criticism often hides golden opportunities, so we’ll dig into finding those hidden gems. We’ll also touch on finding personal joy in your work, showing empathy in business, and finding the courage to keep going. So, get comfy and see if there’s any nuggets here for you to try the next time you feel as though you are about to have a confidence wobble!   NOTES: Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Join me on this short episode as I walk you through my 3-step formula that will make sure you will never be afraid to go live on social media again! The formula can also be used for radio, podcasts, pitches and intro videos, the possibilities are endless, once you cracked the code. Get the attention of your ideal client immediately, and retain their interest. Grab a pen and paper and have fun creating your script!   NOTES: Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Joining me for this episode is Bryony Jackson from Bryony Makes Marketing Easy. We chat about simplified marketing strategies for small businesses, with Bryony highlighting the need to make marketing easy and simple and without jargon! Bryony takes us through her unconventional career path as we discuss her leadership journey and the lessons she learned along the way which weren’t always easy. We also explore the challenges of being visible online and the potential concerns related to personal safety when transitioning from anonymity to being fully visible. If you’ve got any thoughts or concerns about online visibility as a small business, I’d love to hear from you. Please get in touch.   NOTES: To find out more about Bryony you can follow her on Instagram here and Facebook here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Joining us today is Emily Gilliland from Master Your Midlife. Emily is doing incredible work with women, guiding them from the beginning of their reproductive journey all the way through to menopause. We’ll explore Emily’s own leadership journey, talk about what led her to start her own business, and discuss why effective communication is crucial in addressing the unique needs of women at every stage of their reproductive journey. Emily also shares her innovative approach to personal branding and her impactful social media presence. Plus, she reveals a unique fitness skill she has mastered and leveraged on her social media platforms to connect with and inspire other women! So, grab your favourite drink, sit back, and tune in as we dive into this fascinating conversation with a woman who connects and supports many different women in extraordinary ways. Emily’s powerful message and incredible work joins the dots for so many, and reminds us that we are never alone on our journey.   NOTES: To find out more about Emily you can follow her on Instagram here as well as here.   Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Laura Parker from Shoreway Business joins me today and we explore her self-leadership journey, career milestones, and what it was like transitioning to running her own business. She shares key experiences that shaped her leadership style and talks about why clear communication is so important for building trust for effective delegation. We also have a lively chat about what it means to leave a leadership legacy, how to measure your impact as a leader, and the importance of keeping your team motivated and inspired. So join us as we hatch a plan for the right time to see us both dancing on social media!   Notes: To find out more about Laura you can visit her website here and follow her on Instagram here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

Today I’m joined by the wonderfully talented Davinia McGann who shares her incredible journey from a career in teaching accountancy which took her around the globe, to running her own coffee-fuelled indoor cycling studio in East Sussex. She talks openly about how good mentors played a crucial role in her growth as well as the importance of good two-way communication in leadership. You'll hear all about the struggles of building trust in large organisations, the shift from public speaking to an online presence, and the personal challenges of becoming more visible on social media for her own brand. Plus, Davinia examines her own vulnerability and personal stakes involved in moving from working for others to starting her own business, all while aiming to make a positive impact on people's lives. Join us for for a thought-provoking and fascinating chat!   Notes: To find out more about Davinia visit her website and you can follow her on Instagram here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!

In this episode, I’m joined by the multi-talented, Zoe Willis, a family food consultant, who shares some fascinating food stories with us as she takes us on a journey around the world with her adventures. We also discuss why good communication skills, flexibility, understanding emotional triggers, and cultural awareness are so crucial when working with people, regardless of where they fit in the ‘hierarchy’. Zoe shares some fascinating insights about the emotional power of food in creating connections and the deeper meaning that some of us may attach to our own food and culture. We chat about the challenges in communication and the amazing role podcasts now play in building community and fostering learning. Zoe’s passion for helping families to improve their health and spend more quality time together through fun cooking challenges is a joy to listen to and will make you think of things you’ve never considered before! So, make a cup of tea and settle in for a cosy chat about my favourite thing - food! Let's get started!   Notes: To find out more about Zoe visit The 7 Day Pantry Challenge free mini email course & recipe ebook “Motivational” Tune - Vivaldi’s Nulla in Mundo Pax Sincera (RV 630) To visit Zoe’s website click here. Instagram: @‌realliferealkitchen Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!  

My guest this week, Sarah Knight, takes us on a literal rollercoaster of emotions through her 25-year career, from the fast-paced world of PR marketing to becoming a respected leader and consultant. Her path to success wasn’t always an easy one. In this episode, she shares invaluable insights into personal development, self-acknowledgment, and the importance of cultivating a strong support network. We discuss the art of owning your voice, finding comfort in front of any audience, and building unshakeable confidence that leaves a lasting legacy. Plus, we uncover the secrets to self-awareness, cultivating the right mindset, and mastering the power skills that are essential for effective leadership. Sarah has made a powerful commitment to empowering women in midlife because she believes that every woman deserves the opportunity to thrive and succeed. So grab your favourite beverage (not Lambrini!!) also a pen and notepad because our reading list is getting ever longer! Settle in, and get ready to be inspired and share a laugh or two with us!   Notes: To find out more about Sarah visit: https://sarahknightconsultancy.co.uk and her Instagram Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!