Episode 49 - Matt Buder Shapiro, Chief Marketing Officer at Vytalize Health

Welcome back for Episode 49 of The Digital Health Heavyweights Podcast! In today’s episode, Norm interviews Matt Buder Shapiro, the Chief Marketing Officer of Vytalize Health, who was recently named the fastest growing company in the country by INC. Magazine. Matt shares his journey as an entrepreneur and the challenges he faced while scaling his previous company, MedPilot. He also discusses the acquisition of MedPilot by Vytalize Health and the opportunities it presented. Matt explains how Vytalize Health aims to accelerate the transition to value-based care by supporting primary care doctors and improving patient outcomes. The success of Vytalize Health can be attributed to its talented team and their dedication to solving healthcare challenges. Vytalize is a company focused on value-based care and changing lives. They have a shared vision and mission as a company, which contributes to their success. Building a strong culture is a priority for Vytalize, and they have a unique culture due to being a fully remote company. They prioritize the happiness of their employees and invest in their growth. Vytalize's marketing strategy focuses on building trust with physicians and aligning incentives. They have a team dedicated to driving behavior change and trust with practices. In the next five years, Vytalize aims to continue growing and improving the performance of their practices. Matt Buder Shapiro, the co-founder of Vytalize, also shares insights on being an investor and the importance of trust in healthcare. He emphasizes the impact of food on health and recommends Goodles and Cleveland Kitchen products. Matt's personal wellness practices include integrating exercise into his day, prioritizing sleep, and spending time with family and friends. Takeaways🚚 Moving a company from one location to another can have significant benefits, such as access to a supportive ecosystem and target market.🔧 Building a successful startup requires a combination of technical skills, marketing expertise, and the ability to hustle and build relationships.📈 Scaling a business can be challenging, especially when it comes to raising capital and balancing financial needs.🤝 Acquisitions involve complex negotiations and considerations of various stakeholders' opinions and interests.🏥 Transitioning to value-based care in healthcare is an uphill battle, but it offers potential benefits for patients, healthcare providers, and the overall population.🌟 The success of a company is often attributed to its talented team and their commitment to solving important problems. Vytalize's success is attributed to their shared vision and mission as a company.🏠 Building a strong culture is a priority for Vytalize, and they have a unique culture as a fully remote company.🤝 Vytalize focuses on building trust with physicians and aligning incentives to drive behavior change.📅 In the next five years, Vytalize aims to continue growing and improving the performance of their practices.🥗 Matt Buder Shapiro recommends Goodles and Cleveland Kitchen products for healthy and delicious food options.🏃‍♂️ Matt's personal wellness practices include integrating exercise into his day, prioritizing sleep, and spending time with family and friends. Chapters 00:00 From New York to Cleveland: The Best Decision for Entrepreneurship03:31 MedPilot: Helping Patients Manage Medical Expenses07:53 Navigating the Acquisition Process: Challenges and Success13:13 Vitalize Health: Accelerating the Transition to Value-Based Care18:04 Primary Care Doctors: The Quarterbacks of the Healthcare System21:09 Success Factors: Better Outcomes, Affordable Costs, and Data Analytics23:04 Building Trust in Healthcare Marketing26:30 Driving Performance and Innovation in Value-Based Care29:39 Investing in Resilient Founders34:1Follow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast