Episode 5.2 – Why Products Rise, Mature, and Decline

Products do not stay the same forever. In this episode, Dr. Derek, Emily Carter, and Tom Kessler explore the product life cycle and product portfolio management. Through examples from convenience stores, smartphones, retail product assortments, and customer experience design, listeners learn how products move through introduction, growth, maturity, and decline. The hosts also discuss how organizations manage product lines, decide which products deserve investment, and use data and AI to identify trends, improve assortments, and create stronger customer value.