Episode 5.3 – Why Brands Matter
from Marketing That Moves People Hosted by Derek Dachelet, Ph.D.
A brand is more than a logo, name, or slogan. In this episode, Dr. Derek, Emily Carter, and Tom Kessler explore branding, brand equity, brand loyalty, brand promises, and brand strategy. Through examples from convenience stores, retail brands, customer experience, and local business competition, listeners learn how brands reduce uncertainty, build trust, influence customer choice, and create long-term value. The episode also examines how organizations manage brand extensions, protect brand credibility, and use AI to better understand customer perceptions without losing authenticity.
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