Episode 5: Aligning Sales and Marketing, with Aimee Schuster

Fractional CMO, author and frequent podcast interviewee Aimee Schuster joins our pod to break down her view of what ails many sales and marketing departments in organizations today. Covering a topic near and dear to our own hearts, Aimee shares the context and thinking behind her recently published piece, "The 5 Indicators of Healthy Sales-Marketing Alignment: How can a business ensure sales and marketing teams communicate and are on the same page?" As the founder and CMO/COO of Bandwidth Strategy, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness. Working closely with the company’s leadership, Amy and her team develop comprehensive strategies that align with business goals and priorities through strategic operations, digital marketing, demand generation, revenue building, and more. Her work has been featured in prominent publications such as FastCompany, Business Insider, and Marketing Dive.