Episode 5: Behavioural Science - an introduction for Marketers Part 1

from Everybody hates your brand · host Rob Voase, Jennifer Clinehens

0.00 - 0.25: An introduction to the podcast0.29 - 36.24: In the main section of the podcast we cover what Behavioural Science is, why it is important to marketers and a discussion on three core principles and applications. The time-stamps for each of those principles are:10.46: Choice Overload20.30: Confirmation Bias29.25: The Goal Gradient Effect36.27 - 42.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.41.56 - 42.41: OutroExternal links referenced:Jam Choice Overload study from Columbia University. CLICK HERE.'Choice Hacking' by Jen Clinehens. CLICK HERE.Burger King and Twitch story. CLICK HERE.Adidas 'Everything is cake' story. CLICK HERE.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE.

What this episode covers

In this first part of a double header, we discuss Behavioural Science, what it is, why it's important for marketers to have a good understanding of the concepts and how to apply it.

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Episode 5: Behavioural Science - an introduction for Marketers Part 1

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How long is this episode of Everybody hates your brand?

This episode is 42 minutes long.

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This episode was published on August 27, 2020.

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