EPISODE · Aug 27, 2020 · 42 MIN
Episode 5: Behavioural Science - an introduction for Marketers Part 1
from Everybody hates your brand · host Rob Voase, Jennifer Clinehens
0.00 - 0.25: An introduction to the podcast 0.29 - 36.24: In the main section of the podcast we cover what Behavioural Science is, why it is important to marketers and a discussion on three core principles and applications. The time-stamps for each of those principles are: 10.46: Choice Overload 20.30: Confirmation Bias 29.25: The Goal Gradient Effect 36.27 - 42.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. 41.56 - 42.41: Outro External links referenced: Jam Choice Overload study from Columbia University. CLICK HERE. 'Choice Hacking' by Jen Clinehens. CLICK HERE. Burger King and Twitch story. CLICK HERE. Adidas 'Everything is cake' story. CLICK HERE. Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE.
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What this episode covers
In this first part of a double header, we discuss Behavioural Science, what it is, why it's important for marketers to have a good understanding of the concepts and how to apply it.
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Episode 5: Behavioural Science - an introduction for Marketers Part 1
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