EPISODE · Aug 27, 2020 · 42 MIN
Episode 5: Behavioural Science - an introduction for Marketers Part 1
from Everybody hates your brand · host Rob Voase, Jennifer Clinehens
0.00 - 0.25: An introduction to the podcast0.29 - 36.24: In the main section of the podcast we cover what Behavioural Science is, why it is important to marketers and a discussion on three core principles and applications. The time-stamps for each of those principles are:10.46: Choice Overload20.30: Confirmation Bias29.25: The Goal Gradient Effect36.27 - 42.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.41.56 - 42.41: OutroExternal links referenced:Jam Choice Overload study from Columbia University. CLICK HERE.'Choice Hacking' by Jen Clinehens. CLICK HERE.Burger King and Twitch story. CLICK HERE.Adidas 'Everything is cake' story. CLICK HERE.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE.
Embed this episode
What this episode covers
In this first part of a double header, we discuss Behavioural Science, what it is, why it's important for marketers to have a good understanding of the concepts and how to apply it.
NOW PLAYING
Episode 5: Behavioural Science - an introduction for Marketers Part 1
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.