EPISODE · Jun 6, 2025 · 1H 10M
Episode 50 - Bull Buyers and EPDs - Dr. Charley Martinez
from Red Angus Remarks · host Red Angus Association of America
On this episode of Red Angus Remarks, we welcome Dr. Charley Martinez of the University of Tennessee to the podcast. Taylor first heard Dr. Martinez speak at 2024 Beef Improvement Federation Symposium and was very intrigued with the information was shared regarding how bull buyers utilize EPD's when making bull purchasing decisions. Dr. Martinez have utilized eye tracking software to follow producers' eye movements when looking at catalogues and which traits producers are utilizing when making decisions. Dr. Martinez shares great detail on his work in this area and other areas of the industry where this technology and research may be useful. Follow the link below to view the presentation that was given at least year's BIF event. Links https://beefimprovement.org/martinez-shares-results-from-mock-bull-buying-activity-using-eye-tracking-technology/
What this episode covers
On this episode of Red Angus Remarks, we welcome Dr. Charley Martinez of the University of Tennessee to the podcast. Taylor first heard Dr. Martinez speak at 2024 Beef Improvement Federation Symposium and was very intrigued with the information was shared regarding how bull buyers utilize EPD's when making bull purchasing decisions. Dr. Martinez have utilized eye tracking software to follow producers' eye movements when looking at catalogues and which traits producers are utilizing when making decisions. Dr. Martinez shares great detail on his work in this area and other areas of the industry where this technology and research may be useful. Follow the link below to view the presentation that was given at least year's BIF event. Links https://beefimprovement.org/martinez-shares-results-from-mock-bull-buying-activity-using-eye-tracking-technology/
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Episode 50 - Bull Buyers and EPDs - Dr. Charley Martinez
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