EPISODE 500 : Brand Building Through Superior Media Capabilities with Amazon's Tanner Elton

The CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon.Follow Tanner on LinkedIn at: https://www.linkedin.com/in/tannerelton/Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/Follow Amazon Ads online at: https://advertising.amazon.com/Tanner answers these questions:Reflecting on your career journey at Amazon, what experiences have been most pivotal in shaping your leadership style?What role does innovation play in your leadership, and how do you foster a culture that encourages innovative thinking within your teams?What trends are you observing in consumer behavior that are influencing advertising strategies?How do you envision the future of advertising sales evolving over the next few years, particularly with the rise of streaming services and ecommerce integration?How has Amazon’s relationship with major brands evolved?What feedback mechanisms are in place to ensure that advertiser needs and concerns are addressed effectively?What are the biggest challenges facing the advertising industry today, and how is Amazon Ads positioned to address them?From your perspective, what is the reason for advertisers to believe that Amazon is the best place for them to build their brands?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.