Episode 51 – The PPO Trap episode artwork

EPISODE · Jan 20, 2020 · 14 MIN

Episode 51 – The PPO Trap

from The Productive Dentist Podcast · host Dr. Bruce B. Baird

The PPO trap is something I've watched develop over the past 20 years in dentistry. At their heart, they are basically a marketing company; they're bringing you patients and you're paying them. For some dentists, having a PPO as part of your business plan makes sense. But for other dentists, it takes a huge part of your hard-earned overhead. So today, I want to talk about your career, mindset, marketing budget, and more in relation to PPOs.

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Episode 51 – The PPO Trap

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This episode was published on January 20, 2020.

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The PPO trap is something I've watched develop over the past 20 years in dentistry. At their heart, they are basically a marketing company; they're bringing you patients and you're paying them. For some dentists, having a PPO as part of your...

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