Episode 51: The rise and fall in the beauty device market

With the news of Clarisonic, a beauty device brand owned by L’Oreal, closing after a decade, Mintel experts in the beauty industry from across the globe discuss where it all went wrong and why beauty devices have not taken off as expected. They discuss how beauty devices have evolved and what it will take for these products to take hold and fulfil consumer’s wants and needs. Listen now to hear what the experts have to say about the future of beauty devices and products.Host: Andrew McDougall (Associate Director, Global Beauty and Personal Care). Guests: Reiko Hasegawa (Senior Beauty & Personal Care Analyst, Japan),Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK).

What this episode covers

With the news of Clarisonic, a beauty device brand owned by L’Oreal, closing after a decade, Mintel experts in the beauty industry from across the globe discuss where it all went wrong and why beauty devices have not taken off as expected. They discuss how beauty devices have evolved and what it will take for these products to take hold and fulfil consumer’s wants and needs. Listen now to hear what the experts have to say about the future of beauty devices and products. Host: Andrew McDougall (Associate Director, Global Beauty and Personal Care). Guests: Reiko Hasegawa (Senior Beauty & Personal Care Analyst, Japan), Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK).

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This episode was published on August 17, 2020.

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