Episode 517: Best Way to Compete with Zillow Using Barton's Rule

Want to beat Zillow at their own game? Learn the two-step strategy inspired by Rich Barton, the founder of Zillow, and how to apply it to your real estate business.   Discover how Zillow built dominance by cutting gatekeepers, owning the workflow, and becoming a one-stop consumer brand and how agents can reverse-engineer that same model: Break dependence on lead platforms like Google and Zillow Build your brand into the first place buyers and sellers go Own the real estate workflow with IDX, CRM, and client portals Launch your own hyper-local media presence Package post-close services to keep clients in your ecosystem Learn how to audit your current strategy and pivot fast This actionable coaching session breaks down Rich Barton's words on The Tim Ferriss Show and turns them into a real-world blueprint for agents and teams.   Sponsored by abrillianttribe.com — coaching, marketing, and tools for agents who want to scale smart.   Subscribe, leave a review, and visit the site to get access to templates and workflows.